Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
But, historically, they’ve undermined monetization—requiring crawler access that savvy users exploit and demanding free clicks for searchers. An alternative to participating in FCF, a “subscription designation,” allowed Googlebot to crawl an 80-word snippet of an article, which served as the sole source of ranking material.).
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