ConversionXL

JUNE 5, 2014

For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. image source. You’d be amazed how many companies don’t listen to their customers.” – Ross Perot.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. image source. You’d be amazed how many companies don’t listen to their customers.” – Ross Perot.

Retention 105

Retention Customer Developer Programming 105

Both Sides of the Table

JUNE 18, 2010

The strategy of GigaOm and where they differentiate in the market. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season. Founded in April/May 2010 by Diego Berdakin (Ex-Slingshot Labs) and Josh Berman (Ex-Slingshot Labs, MySpace Co-founder) in Santa Monica, CA.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

ConversionXL

JUNE 5, 2014

For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. image source. You’d be amazed how many companies don’t listen to their customers.” – Ross Perot.

Retention 98

Retention Customer Developer Programming 98

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Demand generation vs. lead generation: Critical differences. Demand generation is about creating demand.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Duct Tape Marketing

MAY 25, 2023

So this is competition, it's demand, it's all those things that influence what is available to you. But there are certain ways in which the digital age is having maybe differential impacts than what we've seen in the past. Uh, your values and mission as an organization, absolutely critical.

Technical Review 91

Technical Review ChatGPT Generative AI Technology 91

www.pakman.com

SEPTEMBER 27, 2012

But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. Informational content , often found on sites like SlideShare, Zillow and automotive blogs is the sharing of information that is near the top of the funnel for demand creation.

Social Media 47

Social Media Vertical Advertising Distribution 47

ConversionXL

SEPTEMBER 17, 2021

Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Every single person, every single organization on the planet knows what they do, 100 percent.

Campaign 109

Campaign Social Media Audience Channel 109

The Next Web

FEBRUARY 24, 2014

As is the case in other countries with a relatively new, rapidly growing tech sector, e-commerce is Russia’s fastest growing vertical. However, in terms of the complexity of deal making and buoyancy of the Russian VC market, there is little to differentiate it from the West. Russian tech: Sectors to watch.

Russia 140

Russia Europe Government Vertical 140

Hunter Walker

NOVEMBER 3, 2014

These platforms do increase demand so people can make same/more in total, but only if they work more hours (ie hourly wage down, utilization up).” But here’s the thing – if you have a differentiated skill, marketplaces will actually substantially increase your effective hourly wage. Boom, wage leverage.

Utah 99

Utah Demand Vertical Differentiation 99

Start Up Blog

JULY 31, 2013

More valued to the market and most importantly differentiated. Technological disruption means we need to be wide in our skill base, not thin and vertical. Not only are broad skilled business people now in greater demand, they are much harder to knock over. We skype chat every night and plan our next steps.

Vertical 87

Vertical Differentiation Technology Demand 87

Hearpreneur

NOVEMBER 20, 2022

It allows them to control their short-term and long-term goals, which makes them crystal clear about their demands with the people they are dealing with. Customers will order from a specific vertical only so often, so we started thinking like our audience to address their expanding needs and keep them engaged and doing business with us.

Entrepreneur 54

Entrepreneur Asia LLC Community 54

Start Up Blog

JANUARY 29, 2012

We can no longer buy an audience on demand. And it’s harder than ever to differentiate consumer goods. Dominant players like Walmart will continue to call the shots, and eat into suppliers business via backwards vertical integration. The TV Industrial Complex is evaporating in front of our eyes. •

Australia 93

Australia Distribution Asia Channel 93

Hippoland

JULY 24, 2016

In short: Valuations for seed stage companies are fairly arbitrary and driven solely by supply and demand. Supply - amount of your round and Demand - investor demand. Investor demand here is unfortunately not in your control. It will be REALLY important for you to put a LOT of work into your differentiation story.

Seed Stage 48

Seed Stage Valuation Vertical Demand 48

ConversionXL

JUNE 3, 2019

For instance, HubSpot Ideas is a forum for feature request—users can submit and upvote ideas, helping HubSpot understand which development projects may have the highest existing demand. The major issue with many loyalty and rewards programs is that there’s no real differentiation—nothing there to make the customer feel special.

Retention 82

Retention Developer Customer Programming 82

Austin Startup

JULY 5, 2017

Rather, Tesla will be a full stack, vertically integrated clean energy company. Rather than using that to differentiate its product, Tesla is selling that technology to its competitors ! Tesla may be a car company today, but Tesla won’t be a car company in 15 years. So Tesla is selling its batteries to other car manufacturers.

Nevada 66

Nevada Global eCommerce Engineer 66

crowdSPRING Blog

DECEMBER 13, 2018

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Horizontal vs vertical vs diagonal lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall. Dogs will always poop.

Marketing 162

Marketing Charlotte Naming Design 162

abovethecrowd.com

APRIL 17, 2013

eBay recently launched an aggressive campaign attacking Amazon’s rate table on a vertical-by-vertical basis ( those percentages can be found here ). In retrospect, demanding to be paid on both sides was a sign of overconfidence. However, the truth is they made this work for a very long time.

Europe 101

Europe Social Network Technical Review IPO 101

Duct Tape Marketing

OCTOBER 5, 2017

John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. First of all, so many other people are doing the exact same thing, so there’s no meaningful differentiation. Market vertical would be what you said, dentists.

Vertical 68

Vertical Java Software Developers Software Development 68

Steve Blank

SEPTEMBER 7, 2009

There isn’t a sales problem, the problem is that marketing just did not understand its customers and how to create demand or position the product. Reply Pros and cons of Push and Pull product positioning and differentiation « Yet Another (ex-)VC Blog , on February 21, 2010 at 11:14 am Said: [.]

Customer Development 233

Customer Development Developer Customer Silicon Valley 233

Hearpreneur

JUNE 26, 2016

We realized that the cost of manufacturing of trailers needed to come down and as a result we’ve decided to vertically integrate the manufacturing and building of STERLINGS trailers in Mexico. It is unfortunate that our main differentiator is catering to the average consumer, but we are happy to fill the void in the industry.

Entrepreneur 102

Entrepreneur Technical Review Harvest Portfolio 102

Hearpreneur

AUGUST 19, 2015

So we opened the goFlow platform from surfing-only to 10 new verticals: Paddle-boarding, Diving, Fishing, Skateboarding, Cycling, Golfing, Snow sports, Boating, Kitesurfing and more to come. — in a class so high in demand that I had to wait several quarters to take it? It’s a problem that all weather driven sports have.

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48

Steve Blank

SEPTEMBER 10, 2009

With that implicit assumption, startups hire a VP of Sales with a great rolodex and call on established mainstream companies while marketing creates a brand and buzz to create demand and drive it into the sales channel (web, direct salesforce, etc.) End result? After twelve months Handspring’s revenue was $170 million.

Customer Development 222

Customer Development Developer Customer Silicon Valley 222

techcrunch.com

FEBRUARY 19, 2010

Yeah, you should get out more Just Because Google Exists Doesn’t Mean You Should Stop Asking People Things Skype Demands Mobile App Nimbuzz Remove Support, Effective October 31st Shunned By Apple, Adobe Embraces Android With AIR 2.5 The cost of money is steep, and only works in certain verticals, of which software is NOT one.

Venture Capital 62

Venture Capital Technical Review Sweat Equity Valuation 62

Hearpreneur

JANUARY 7, 2025

One of our biggest takeaways from 2024 is that while AI is useful for efficiency, human creativity, and authenticity remain the most valuable differentiators in content marketing. 14- Growing environmental awareness Photo Credit: Allison Harrison With growing environmental awareness, there's a heightened demand for water-efficient products.

Entrepreneur 145

Entrepreneur Technical Review Agile SEO 145

ConversionXL

SEPTEMBER 10, 2021

Typically, this value falls into one of three categories: Differentiation: The features you’re looking to build or acquire will help you stand out among your competitors. Market share: You may already be a category leader, and growth requires you to expand into new verticals. Software requirements and consumer demands shift fast.

Software Review 96

Software Review Technical Review Software Acquisition 96

abovethecrowd.com

NOVEMBER 14, 2017

I think it started with eBay, but then we got into more vertical specific ones, like Zillow, Grubhub, OpenTable and Uber that I’m on the board of. People price differentiate all the time. Well, part of the reason is there aren’t enough market forces to demand that they implement them in the first place.

Singapore 43

Singapore Government Silicon Valley Software Review 43

Version One Ventures

FEBRUARY 3, 2021

It certainly seems that the use case and demand for a decentralized Internet has never been stronger. Let’s explore the status and implications of each vertical. . Their biggest differentiators are 1) censorship resistance and 2) (theoretically) lower costs. All this and we’re barely one month into 2021!

Web 193

Web Technical Review Software Review Social Network 193

VC Cafe

MARCH 6, 2025

Vertical AI Even with the commoditisation of foundational models, vertical AI is a huge opportunity because it addresses complex, industry-specific demands with tailored functionalities, deep integrations, and specialised workflows. Below are three examples of potential winners.

Technical Review 88

Technical Review Vertical Open Source Generative AI 88

Both Sides of the Table

FEBRUARY 12, 2017

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. The 30-minute interview of Jonah Peretti is here but my summary in the notes below. An obvious vector for me would be software for the media industry.

Media 210

Media Los Angeles Russia Viral 210