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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Read everything you can about viral marketing.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

It was an early example of the power of direct marketing and subscription services. Marketing and lead automation software for businesses; claim to have largest market share in sector since March 2008. Over demand led the SV Angel team to double the size of the fund to $20 million. Enter ShoeDazzle.

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Why Winning Matters (Especially When You’re Young)

OnlyOnce

The Direct Marketing Association (DMA) has long been a leading voice for direct marketing for nearly 100 years – back when direct marketing was really only about postal. If your young company is doing something new and innovative in direct marketing, consider submitting for an award.

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13 Of The Biggest Mistakes Entrepreneurs Make (That May Not Seem Like Mistakes At All)

YoungUpstarts

Many protective business owners live by the mantra “It’s not personal; it’s business” because they assume that customers have unreasonable expectations, or that their demands will increase once you open the door of a relationship. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Your design or ad agencies can impress you with their awards, but if you’re not moving product or creating demand, you’ve missed the point.

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Nine Risks You Must Take (And Keep On Taking) To Build A Sustainable Business

YoungUpstarts

Shortsighted business leaders assume that customers have unreasonable expectations or their demands will increase once you open the door of a relationship. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy. Get up close and personal with customers. .

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10 Reasons Your Business Website Is Struggling To Convert Sales

YoungUpstarts

We live in a world where the demand for instant results is huge, not least online. . Besides, you’d never reach an audience of that size through other direct marketing. . Users won’t find yours unless you actively direct them to it. . It provides the perfect platform to build upon. . Slow Load Times.

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