ConversionXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Startup Professionals Musings

SEPTEMBER 28, 2012

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Start social networking with peers.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

NOVEMBER 2, 2013

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Start social networking with peers.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Start social networking with peers.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Start social networking with peers.

Social Media 222

Social Media Media Marketing Social Network 222

YoungUpstarts

MAY 8, 2014

Many protective business owners live by the mantra “It’s not personal; it’s business” because they assume that customers have unreasonable expectations, or that their demands will increase once you open the door of a relationship. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.

Technical Review 254

Technical Review Entrepreneur Florida Cofounder 254

YoungUpstarts

NOVEMBER 15, 2013

Shortsighted business leaders assume that customers have unreasonable expectations or their demands will increase once you open the door of a relationship. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy. Get up close and personal with customers. .

Florida 145

Florida Cofounder Tampa Technical Review 145