Startup Professionals Musings

SEPTEMBER 28, 2012

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Start social networking with peers.

Social Media 289

Social Media Small Business Media Technical Review 289

YoungUpstarts

MAY 8, 2014

Many protective business owners live by the mantra “It’s not personal; it’s business” because they assume that customers have unreasonable expectations, or that their demands will increase once you open the door of a relationship. Treating technology as a magic bullet. Keeping it all business, all the time.

Technical Review 254

Technical Review Entrepreneur Florida Cofounder 254

YoungUpstarts

NOVEMBER 15, 2013

Money buys resources, technology, and manpower — all critical elements in helping a new business succeed. Sub in new technology, a bigger store, a larger advertising budget, and on and on, for those two pennies and you get excuses made by struggling entrepreneurs everywhere. It takes courage.

Florida 145

Florida Cofounder Tampa Technical Review 145

Startup Professionals Musings

NOVEMBER 2, 2013

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Start social networking with peers.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Start social networking with peers.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Start social networking with peers.

Social Media 222

Social Media Media Marketing Social Network 222