Demand Direct Marketing Metrics 
Startup Professionals Musings
SEPTEMBER 28, 2012
They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Read everything you can about viral marketing.
Steve Blank
APRIL 30, 2009
Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Your design or ad agencies can impress you with their awards, but if you’re not moving product or creating demand, you’ve missed the point.
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YoungUpstarts
OCTOBER 3, 2019
We live in a world where the demand for instant results is huge, not least online. . Besides, you’d never reach an audience of that size through other direct marketing. . Users won’t find yours unless you actively direct them to it. . Users won’t find yours unless you actively direct them to it. .
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Direct Response Advertising becomes ever more efficient. However, adoption on the brand side will likely be slower and far from complete.
Startup Professionals Musings
NOVEMBER 2, 2013
They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Read everything you can about viral marketing.
Startup Professionals Musings
JULY 9, 2011
They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Read everything you can about viral marketing.
ConversionXL
MAY 27, 2022
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
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