ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Demand generation vs. lead generation: Critical differences. Demand generation is about creating demand.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

YoungUpstarts

OCTOBER 26, 2017

Budding companies, in particular, can enjoy much advantage when catering to the island because the demand for reasonable products and services has always been high. To enliven Puerto Rico´s market, Neil Billock has recently moved his direct marketing business and entrepreneurship to the country.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

ConversionXL

JULY 3, 2020

But, historically, they’ve undermined monetization—requiring crawler access that savvy users exploit and demanding free clicks for searchers. News is an especially challenging vertical since no site owns a newsworthy event. News sites have long been at the forefront, but plenty of speciality sites (e.g.,

SEO 122

SEO HTML Technical Review Caching 122

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Your design or ad agencies can impress you with their awards, but if you’re not moving product or creating demand, you’ve missed the point.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Occam's Razor

MAY 27, 2015

I've suffered enough bruises on the front-lines from trying to re-imagine the current and revolutionize the future across multiple industry verticals, countries, opportunity sizes. Today's primary use of the word programmatic refers to the use of ad exchanges, real-time bidding (RTB), Demand-side Platforms (DSPs) etc.

Analytics 60

Analytics Marketing Mobile Audience 60