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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

Video 339
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How To Find the Right Co-Founders?

Steve Blank

For example, if you’re building a mobile app, then the key activities are: app software development, user interface design and demand creation skills. Or if you’re building consumer electronics the key activities might be: low cost hardware design, high volume manufacturing, user interface design, consumer branding and retail distribution.

Cofounder 335
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

Next we teach Distribution Channels (how are you going to sell the product) and Customer Relationships (how do you Get/Keep/Grow customers) and Revenue Streams (what’s the Revenue Model strategy and pricing tactics.) Finally we move to the left side of the canvas to teach the supporting elements of Resources, Partners, Activities and Costs.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

This value-based model bringing all the right customers to their yard is called demand generation. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Like SEO, demand generation is a long game. Demand generation is no exception.

Demand 124
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Demand Generation: Turning Tactics into Strategy

ConversionXL

It’s also the same one we apply to demand generation. You (supposedly) do demand generation—or you would if you just ran LinkedIn ads, too. But demand generation isn’t a pile of tactics. It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. You email them.

Demand 132
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How The Covid-19 Pandemic Boosted Adoption Of Emerging Technologies In Southeast Asia

YoungUpstarts

As Southeast Asia drives ahead with digitisation, its eagerness and receptiveness to emerging technologies have encouraged the rising adoption of digital finance and the growing demand for re-skilling the workforce in digital technologies such as blockchain. .

Asia 290
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Why Hulu is the OPEC of Online Video

Both Sides of the Table

Once this new service became popular then the media companies could control the rules of distribution & advertising. The philosophy of OPEC has been that if they can limit the amount of oil supplied to the world they can maintain high prices in a world where demand and competition should naturally have downward pressure on oil prices.

Video 292