Both Sides of the Table

JANUARY 17, 2011

From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Were they vertically integrated ? Underpinning it all I wrote: sales, asset management, analytics & talent management. If so, why? Did they dominate one or two areas?

Technical Review 356

Technical Review Framework Audience Media 356

abovethecrowd.com

NOVEMBER 13, 2012

You must also organically aggregate demand. Aggregating demand is much harder and more critical. Another repeated mistake is attacking verticals where a satisfactory supplier “match” end’s the customer’s need to re-enter the market in search of an alternative. Size of the Market Opportunity.

Aggregator 101

Aggregator Marketing Software Review North America 101

abovethecrowd.com

APRIL 17, 2013

eBay recently launched an aggressive campaign attacking Amazon’s rate table on a vertical-by-vertical basis ( those percentages can be found here ). The distribution power of their pervasive platform proved a remarkable vehicle for many companies; particularly games companies. Let’s start with Facebook.

Europe 101

Europe Social Network Technical Review IPO 101

Growthink Blog

FEBRUARY 27, 2010

What is the future of Pay-Per-View/Video-on-Demand (PPV and VOD)? Video-on-demand alone is estimated to grow from a $1.1 Has the U.S. movie box office - traditionally the holy grail of movie industry metrics -- become increasingly irrelevant?

Los Angeles 85

Los Angeles Silicon Valley Technical Review Distribution 85

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. These two posts were amazing. Anyways, here’s one question I have.

Silicon Valley 139

Silicon Valley RSS California Customer Development 139

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

MAY 7, 2009

My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. I was simply confused about what a plan was for.

Business Plan 160

Business Plan Silicon Valley RSS Venture Capital 160

Austin Startup

MARCH 3, 2020

The approach allows users to generate limitless amounts of training data on-demand; customizing the camera type, lighting conditions, occlusions, and materials in a training set purpose generated for each application. Launching our public dashboard tool for on-demand training data generation. What is your top goal for LexSet for 2020?

Technical Review 63

Technical Review Los Angeles Cofounder Silicon Valley 63

Steve Blank

OCTOBER 31, 2014

Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. And their branding and demand creation activities were going to occur primarily outside of Australia. to understand distribution channel landscape, potential partners and rough cost of customer acquisition.

Global 335

Global Australia Silicon Valley China 335

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. Marketing – How do you create end user demand? Others you need to know when you execute the plan.

Vertical 126

Vertical Silicon Valley RSS Marketing 126

Startup Professionals Musings

FEBRUARY 22, 2011

Often, this means specializing in a single vertical market or industry. Leadership is distributed. They demand real measurements that help them run the business. They organize around both understanding market problems, as well as what is more traditionally defined as outbound marketing (go-to-market strategy).

Startup 233

Startup Leadership Vertical Distribution 233

Mucker Lab

OCTOBER 12, 2016

Let’s not even get started with “on-demand” or “subscription e-commerce.” Normal distributions do not exist; standard deviations are meaningless. Vertical integration of different funding risks. Whatever happened to IoT after Nest? 3D printing was going to revolutionize manufacturing until it stopped at Dungeons & Dragons.

Harvest 60

Harvest Vertical IPO Early Stage 60

Startup Professionals Musings

FEBRUARY 17, 2010

Often, this means specializing in a single vertical market or industry. Leadership is distributed. They demand real measurements that help them run the business. They organize around both understanding market problems, as well as what is more traditionally defined as outbound marketing (go-to-market strategy).

Leadership 224

Leadership Vertical Distribution Programming 224

Startup Professionals Musings

MAY 1, 2012

Often, this means specializing in a single vertical market or industry. Leadership is distributed. They demand real measurements that help them run the business. They organize around both understanding market problems, as well as what is more traditionally defined as outbound marketing (go-to-market strategy).

Distribution 223

Distribution Vertical Leadership Programming 223

Austin Startup

FEBRUARY 23, 2020

The pay gap speaks to the distribution of women and minorities in a company. Millennials now outnumber any other generation in the workforce, and they are demanding transparency around pay. What is your top goal for Syndio for 2020? To help companies resolve pay equity and the pay gap. Pay equity addresses equal pay for equal work.

Technical Review 62

Technical Review Seattle Elevator Pitch Equity 62

Transformify

APRIL 21, 2017

The demand for top talent is monumental, and the process of finding and hiring the best workers can be excruciating. We have arguably the largest distributed workforce in the world. Our most recent addition is Toptal Finance, which connects companies with seasoned finance, investment banking, and fundraising experts on-demand.

Technical Review 40

Technical Review Silicon Valley Software Review Cofounder 40

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. Use content advertising to fight rising costs. The concept of content advertising is a relatively new one.

Advertising 131

Advertising Cost Customer PR 131

Cracking the Code

MARCH 28, 2022

We’ll also see the emergence of more low code / no code platforms that address specific vertical needs. The distributed workforce will continue to add impetus to the zero trust architecture imperative and infrastructure as code will lead to the convergence of code security, application security and cloud security.

Global 62

Global Israel Europe Software Review 62

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Demand generation vs. lead generation: Critical differences. Demand generation is about creating demand.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Austin Startup

FEBRUARY 25, 2020

We’re actually a distributed team, so we’re in both SF and LA. They won’t demand a five-year pro-forma revenue projection for a 10k pre-seed check. We have a distributed team for a reason, which is that if you cut your travel time to work completely, you actually have a lot more time to work efficiently.

Technical Review 65

Technical Review San Francisco Artificial Inteligence Cofounder 65

Both Sides of the Table

JUNE 18, 2010

Reportedly, Softbank and Zynga have discussed jointly distributing games through Softbank’s mobile-phone service in Japan and other countries. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season. DST invested $180mm last fall.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. 26 September 2012. 20 Comments. Andres Moran.

Social Media 47

Social Media Vertical Advertising Distribution 47

Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. Faith-based Entrepreneurship At first, entrepreneurship is a Faith-based initiative. There is no certainty about a startup on day-one. At each startup I couldn’t wait to do this.

Silicon Valley 236

Silicon Valley RSS Vertical California 236

View from Seed

AUGUST 30, 2017

The cars on the road may be familiar to him, but now, he can also magically hail a car on-demand or pay ludicrously low prices to get from place to place by sharing rides with one or two other passengers. Mobile computing means that he has the world’s information and entertainment at his literal fingertips. Source: Google Finance).

Denmark 244

Denmark Vertical eCommerce Internet 244

VC Cafe

SEPTEMBER 9, 2020

New media platforms are enabling a new creator type: Digitally Native Vertical Creators , Eric Feng. New media platforms are enabling a new creator type: Digitally Native Vertical Creator s, Eric Feng. Copyright, or the lack thereof – it’s hard for creators to prevent illegal distribution of their IP.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

Up and Running

OCTOBER 7, 2019

A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. For example, you may need to reassess the vertical distribution of your sales team to focus on industries with higher returns. “What gets measured gets done.” .

Founder 71

Founder Retention Metrics Technical Review 71

Lightspeed Venture Partners

OCTOBER 5, 2013

Palantir has been able to repeatedly pair it’s core analytics platform with human investigators who unlock business value across a variety of vertical domains. The challenge ahead lies in translating this technology + human solution into a product that can be distributed through established sales channels for maximum scale.

Cofounder 167

Cofounder Vertical Algorithm Government 167

Steve Blank

NOVEMBER 19, 2009

I responded to their RFP by proposing that Ardent build the Pittsburgh Supercomputing Center a distributed supercomputing environment with hundreds of Ardent personal supercomputers rather than a monolithic Cray supercomputer. And where are we today…distributed computing. Love it… Great closure. Story here. [.]

Silicon Valley 214

Silicon Valley San Diego RSS California 214

The Next Web

DECEMBER 8, 2013

Today, Airbnb, oDesk and multiple second-hand fashion marketplace startups show that there are tons of untapped verticals where horizontal product platform cannot serve properly or where consumer simply prefer a more tailored brand. Start with aggregating scarce and in-demand inventory.

B2C 136

B2C B2B Demand Vertical 136

The Startup Magazine

JUNE 29, 2021

Vertical Scalability. Vertical scaling websites are acquiring hardware with increased capabilities. Mostly vertical scaling has problems of its own. Bottlenecking usually occurs on vertical scaled configuration when the load increases. The increasing CPU memory and RAM improve the site speed and its performance.

Vertical 156

Vertical Hosting Bandwidth Security 156

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The distribution discussion leads to some conclusions about competition: who are they and how they differ. The distribution discussion also leads to some assumptions about pricing. Marketing is at its peak.

Silicon Valley 271

Silicon Valley Product Startup RSS 271

Steve Blank

AUGUST 20, 2009

Do you know have they distribute their product? Do you know how they create demand? Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc.

Silicon Valley 210

Silicon Valley Startup RSS Customer Development 210

David Teten

DECEMBER 3, 2019

Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. Some technology vendors are providing options to limit distribution of confidential information from GP reports. the Untouched Vertical.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Next Web

DECEMBER 3, 2013

Enterprises that have gotten past this reflexive response are struggling with how to integrate all of this new, distributed stuff with their existing stuff. Orders are placed every day to a mix of vendors, based on demand. Think of it as a compute supply chain, with the CIO managing the vertical integration of this chain.

Cloud 128

Cloud API Vertical Cofounder 128

Start Up Blog

JANUARY 29, 2012

Innovate radically to invent new ways to distribute consumer goods. We can no longer buy an audience on demand. Brands that have a share of voice in the new media landscape will be ready to participate in emerging distribution channels when they arrive. One of which will certainly be theirs. Be brand leader in the category.

Australia 93

Australia Distribution Asia Channel 93

Steve Blank

OCTOBER 1, 2009

Top management was trying to coordinate all of the operating details (sales, manufacturing, distribution and marketing,) across all the divisions and the company almost went bankrupt that year when poor planning led to excess inventory (with unsold cars piling up at dealers and the company running out of cash.) car market.

Silicon Valley 184

Silicon Valley United States RSS Customer Development 184

Genuine VC

DECEMBER 23, 2009

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” And then, the second piece is really that fragmentation is our friend.

Arkansas 100

Arkansas Algorithm Advertising Audience 100