Ecommerce UX Mastery: Beginner to Pro in a Blog Post
ConversionXL
JULY 12, 2017
Zappos flipped this idea on its head a while back, training its customer support employees to go above and beyond expectations (and therefore, gaining a Guinness World Record for the longest support phone call ). Conversions at gunpoint are a misleading metric, and it’s almost always a short term tactic that will lead to burnout.
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