The Fallacy of Channels: Startups Beware
Both Sides of the Table
FEBRUARY 23, 2010
Except that most of the these deals end up going in the PR waste bucket. The price points are not as high as your beautiful Excel spreadsheet had forecasted when you raised your seed capital. You need to stimulate demand. It’s a perfect love story. Great inches eked out on tech blogs or industry rags.
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