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A few examples of well-known benefit corporations in the USA include Kickstarter, Etsy in New York, Patagonia in California, and Seventh Generation in Vermont. The anecdotal evidence is growing that consumers are willing to pay a premium for sustainability, and have started to demand a discount for ‘un-sustainability.’
Last year, Etsy in New York announced that it had joined the ranks of the now more than 865 companies nationwide as a Certified B Corporation, keeping good company with Patagonia in California and Seventh Generation in Vermont. More startups are using this strategy to improve their profitability, and reduce financial risk.
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