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There is a reason that 21 million out of 28 million smallbusinesses in the US are surviving check to check. It’s not that 21 million people are smart enough to start and build a business, yet not smart enough to turn a profit – its that they are relying on a flawed formula. I became my own guinea pig for Profit First.
We wanted a conference room with a standing conference table (~$950 on up) and anti-fatigue mats , but so far we haven’t had the audience demand. BetterWorks offers large company group-buying for smallbusinesses to take advantage of, for example, corporate gym discounts. Games / apps that promote fitness , e.g., Lose It!
Keep in mind, the world is full of people who want to succeed in business. To find an answer better than “gut instinct,” we talked to successful smallbusiness owners about how they hedged their bets, and the answers were creative and easy to implement. Be your own guinea pig. Run test ads.
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