Demand Institutional Investors Viral 
The Startup Magazine
JULY 20, 2021
With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. The company’s founders struggled to meet with demand and order fulfillment suffered. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.
David Teten
DECEMBER 3, 2019
Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. Excel and Google simply aren’t going to cut it if you expect to build a high quality institutional investor base.”. 3) Raise capital.
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The Startup Magazine
JULY 20, 2021
With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. The company’s founders struggled to meet with demand and order fulfillment suffered. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.
Hunter Walker
APRIL 27, 2014
Here’s what we covered – it’s a bit inside baseball but just as with the funding post linked above, we think exposing the mechanics of venture can help entrepreneurs and future investors (plus, we learn a lot from any resulting discussions). On paid marketing when you should be building word of mouth and virality.
abovethecrowd.com
JUNE 2, 2021
Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Many, many more investors are locked-out of the process than are invited to participate. I kid you not —100% true.
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