ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Demand generation vs. lead generation: Critical differences.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Hearpreneur

JANUARY 22, 2023

Regarding extended reality, gaming is a key sector for popular jobs that do not demand advanced degrees but do require a desire for online gaming. For example, a startup SaaS company can use a specialized app to create a good product management process and keep track of the project's progress. Thanks to Edward Mellett, WikiJob ! #7-

Artificial Inteligence 127

Artificial Inteligence Technical Review Entrepreneur Social Media 127

ConversionXL

MARCH 17, 2021

At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. And while this was a good start, a significant position of these companies were early-stage startups. We start mapping out a simple campaign.

B2B 150

B2B Sales Cycle Belgium IP 150

Version One Ventures

MAY 4, 2015

The success of Uber has inspired hundreds of startups to call themselves the “Uber of X, Y, or Z.” Uber is part of a broad category of on-demand mobile services. Several underlying factors made the taxi industry ripe for disruption by on-demand marketplaces. True on-demand use case. But, taxis are a different story.

Vertical 60

Vertical Demand Mobile Valuation 60

ConversionXL

NOVEMBER 10, 2021

What both do differently from typical content marketing pieces is speed up lead generation by directing prospects to a landing page to capture details. Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition.

Advertising 131

Advertising Cost Customer PR 131

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. If leads from this show do not turn into orders, why are we going again next year?

Silicon Valley 139

Silicon Valley RSS California Customer Development 139

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup. Lets see why.

Lean 264

Lean Silicon Valley Startup RSS 264