ConversionXL

APRIL 28, 2020

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. Lesson 1: Choose the right demand generation funnel. The SiriusDecisions Demand Waterfall (2006).

Demand 101

Demand Revenue SQL B2B 101

Startup Professionals Musings

APRIL 28, 2021

No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Mergers and acquisitions also require new skills.

Technical Review 329

Technical Review Merger Software Review Acquisition 329

ConversionXL

OCTOBER 25, 2018

It’s also the same one we apply to demand generation. You (supposedly) do demand generation—or you would if you just ran LinkedIn ads, too. But demand generation isn’t a pile of tactics. It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. You email them.

Demand 132

Demand Vertical Campaign Channel 132

The Startup Magazine

FEBRUARY 7, 2025

Freight management software helps brokers track shipments in real-time, optimize routes, and easily analyze performance metrics. Technology also facilitates better communication with carriers and clients, offering portals for updates and feedback.

Developer 125

Developer Technical Review Software Review Reputation 125

Steve Blank

MARCH 15, 2017

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Startup 329

Startup PR Public Relations Channel 329

Startup Professionals Musings

JANUARY 8, 2021

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”

Technical Review 385

Technical Review Salary Metrics Matching 385

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Startup Professionals Musings

OCTOBER 25, 2014

I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. Make sure they match before you commit.

Metrics 271

Metrics Technical Review Leadership Framework 271

SoCal CTO

MARCH 11, 2013

If you do build the MVP and show it to them, they will ask you about your metrics. They really want metrics, not a product. The real question you should be asking is "When I've built this product and show you the following metrics, would you invest?" Investors demand more than that.

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

Both Sides of the Table

DECEMBER 27, 2011

So while the simplest way that people often evaluate stocks is by P/E ratios (price-to-earnings), one also needs to look at other metrics such as the PEG (price-to-earnings-growth). [of They hired a biz dev team to work on deals where their product could be embedded in other people’s products as a way to increase customer demand.

Startup 418

Startup Revenue Technical Review Flash 418

Startup Professionals Musings

APRIL 20, 2013

I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. Make sure they match before you commit.

Startup 253

Startup Metrics Technical Review Leadership 253

ReadWriteStart

JULY 7, 2021

Various business models in an on-demand courier delivery app. For example, manufacturing companies use On-demand courier delivery apps for kickstarting their production activities in their factories and plants. Why would courier service apps always be in high demand? How does an Uber for courier delivery app work?

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Startup Professionals Musings

AUGUST 7, 2020

Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term. Cote, former Chairman and CEO of Honeywell. Attract, train, and reward only the best leaders.

Technical Review 312

Technical Review Due Diligence Merger Social Media 312

A Smart Bear: Startups and Marketing for Geeks

APRIL 15, 2014

Not only can I not share the company’s strategy, I can’t share our thought processes, our rationale, how we think about the market, how we’ve analyzed it, about customers, about metrics, about competitors, about the future. In fact, the process and data are much more precious than the conclusions.

CTO Hire 266

CTO Hire RSS Cofounder Algorithm 266

Startup Professionals Musings

SEPTEMBER 28, 2012

Social media demands two-way communication, rather than outbound only. Define relevant metrics and measure. Don’t mix your personal and business profiles or messages. Develop a marketing strategy specific to this media. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

DECEMBER 27, 2019

At Amazon, Jeff Bezos leads a relentless drive to invent dramatic new ways to delight customers, not waiting for customer demands or competitors to show the way. Incorporate AI-powered data and metrics systems. These days, speed of delivery, rate of change, and automation are key, so these elements get attention for every customer.

Global 308

Global Marketing Technical Review Agile 308

Startup Professionals Musings

NOVEMBER 30, 2022

Using metrics to measure results and commitments. The best entrepreneurs and business professionals always find time for strategic thinking and new ideas, no matter how many times they have to say “no” to immediate demands, or work extra hours. Managing time and priorities for maximum impact.

Silicon Valley 284

Silicon Valley Technical Review Leadership Metrics 284

YoungUpstarts

NOVEMBER 2, 2020

How can businesses and marketing teams reach customers in the age of COVID-19, respond to lightning-fast changes in the marketplace, and keep up with new consumer demands? They run the campaign once and then declare it was successful based on vanity metrics. Most marketers think in terms of campaigns. They write a campaign brief.

Agile 264

Agile Marketing Campaign Sales 264

The Startup Magazine

MARCH 9, 2025

White label SEO services can be customized to fit client demands, including local SEO, technical audits, content marketing, and link building. It converts fixed labor costs into variable costs that can be scaled based on client demands and project sizes.

SEO 84

SEO Search Engineer Retention 84

Startup Professionals Musings

MAY 29, 2019

Institute deep metrics measuring all aspects of the customer experience. Jeff Bezos always instills a sense of urgency by demanding business plans from business leaders on how they would disrupt their own lines of business. Customer and competitive demands are rising across all sectors and experiences. Accept no excuses.

Artificial Inteligence 222

Artificial Inteligence Agile Technical Review Demand 222

Startup Professionals Musings

SEPTEMBER 22, 2023

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”

Technical Review 249

Technical Review Salary Metrics Matching 249

YoungUpstarts

JANUARY 26, 2020

Consumers demand a responsive digital sales channel that delivers immediate answers to all of their pre- (and post-) purchase questions. If you don’t have the right tools and workflows to fulfill customer demands, you’ll see impatient would-be shoppers flocking elsewhere. If it can’t be measured, it can’t be managed.

Sales 227

Sales Social Media Channel Technical Review 227

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! An empty textbox, demanding to be filled with a concise, compelling summary to impress potential employers is daunting. Everyone struggles with empty text boxes. Populating them can be hard work, especially when the content needs to be just right.

Generative AI 297

Generative AI Artificial Inteligence Houston America 297

The Startup Magazine

JULY 24, 2024

Regularly reviewing performance metrics can help identify areas for improvement. Amazon provides various tools to help sellers keep track of inventory levels and forecast demand. These tools can help you maintain the right stock levels, ensuring you can meet customer demand without overstocking.

Cost 167

Cost Technical Review Software Review Stock 167

YoungUpstarts

NOVEMBER 19, 2020

EBITDA is the most important profitability metric to consider as many valuations are based on a multiple of this metric. Therefore, the higher your EBITDA is, the higher the price you can demand in the sale of your business. Last but not least, Profits refers to the profit that your company is able to generate.

Exit Strategy 246

Exit Strategy Intellectual Property Valuation Metrics 246

Duct Tape Marketing

SEPTEMBER 4, 2023

Small Business Metrics to Track: Measuring Success The Right Way written by John Jantsch read more at Duct Tape Marketing Are you tracking the right metrics that truly measure your definition of success? 5 Metrics-Focused Tips for Small Business: How to Achieve Meaningful Marketing Goals 1.

Metrics 76

Metrics Small Business Software Review Green 76

YoungUpstarts

JUNE 16, 2020

Any of these situations will demand a valuation to determine current and future projected value. . A multiple calculates an aspect of a company’s financial value by dividing one performance metric by another performance metric. Three Methods of Valuation. This is called a multiple.

Valuation 162

Valuation CPA Software Review .Net 162

A Smart Bear: Startups and Marketing for Geeks

MARCH 21, 2017

Revenue multiples, profit multiples, premium over the previous financing — these are metrics used by sellers to help determine a minimum acceptable price. Even for startups, it takes years for a new product to become good enough to demand many millions of dollars in revenue.). Startups shouldn’t act smug about this.

Balance Sheet 242

Balance Sheet Vertical Acquisition Revenue 242

Startup Professionals Musings

JUNE 21, 2013

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”

Customer 230

Customer Technical Review Startup Salary 230

Startup Professionals Musings

OCTOBER 8, 2018

They have to be energized and able to adapt as the market and competitors demand. You need to communicate quantified and updates goals quarterly, including the metrics to assess progress and success. These are your eyes and ears, in daily contact with customers, who are as committed to delighting customers as you are.

Technical Review 211

Technical Review Channel Social Media Metrics 211

YoungUpstarts

MAY 6, 2020

For many, both work and entertainment have moved entirely online, causing the demand for digital systems and solutions to skyrocket. A surge in demand and an inevitable surge in malicious activity showcase new instances where battle-proven, established quality assurance workflows could prevent serious problems, or even lawsuits.

Software Review 165

Software Review Global Software Technical Review 165

Startup Professionals Musings

NOVEMBER 4, 2019

I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there. This is the point where you must manage to metrics, work on the culture of the organization, and look for partner-based growth.

Intellectual Property 235

Intellectual Property Elevator Pitch Harvest Technical Review 235

Steve Blank

OCTOBER 17, 2017

— Problem 1 : Regardless of a high-level understanding that business as usual can’t go on, all agencies are given “guidance and metrics (what they are supposed to do (their “mission”) and how they are supposed to measure success). In peacetime innovation succumbs to the demands of execution. Problem 6: How to get started?

Community 244

Community Silicon Valley Technical Review Incubator 244

Both Sides of the Table

NOVEMBER 14, 2017

and we were met with weak demand, slow growth and high costs. Raise too soon and likely take on more dilution, wait and get valuation up (as our metrics continue to rise) but then run to a point where you have a lower cash balance and place more risks on the business.

Operations 286

Operations New York City Technical Review Startup 286

Duct Tape Marketing

OCTOBER 28, 2024

Clear Metrics : You’ll get measurable results, so you’ll know exactly what’s working (and what’s not). Full Execution Team : The agency fills in any gaps in your team, covering all aspects of marketing. Cons : Switching to this model requires a bit of a mindset shift, but with the right partner, it can be a game-changer.

Small Business 79

Small Business Hiring Marketing Jordan 79

The Startup Magazine

OCTOBER 22, 2020

Each product has a diverse customer base and demand trends. Data analysis helps keep a detailed product portfolio whereby you can assess your products on several different metrics. Not every product aims at the entire market.

Analytics 172

Analytics Portfolio Advertising Technical Review 172

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health. Therefore, the best way to measure churn is against your own metrics. Conclusion.

Acquisition 135

Acquisition Churn Rate Cost Customer 135