Demand Metrics Revenue 
ConversionXL
APRIL 28, 2020
I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. Lesson 1: Choose the right demand generation funnel. Image source ). Image source ).
Both Sides of the Table
DECEMBER 27, 2011
You have to understand whether they’re likely to yield revenue growth in the near term OR whether you have access to cheap enough capital to fund your losses until your investments pay off. They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
JANUARY 6, 2021
Ongoing momentum requires a move to mainstream, or even late adopters, who demand simplicity in your base function. It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals. Build a strong employee culture focused on growth.
Steve Blank
MARCH 15, 2017
And it was going to mention the two words that marketing needed to live and breathe: revenue and profit. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. That was it.
ConversionXL
MAY 27, 2022
Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation’s approach was born out of necessity.
A Smart Bear: Startups and Marketing for Geeks
MARCH 21, 2017
Revenue multiples, profit multiples, premium over the previous financing — these are metrics used by sellers to help determine a minimum acceptable price. Even for startups, it takes years for a new product to become good enough to demand many millions of dollars in revenue.). This had to be remedied.
ConversionXL
OCTOBER 25, 2018
It’s also the same one we apply to demand generation. You (supposedly) do demand generation—or you would if you just ran LinkedIn ads, too. But demand generation isn’t a pile of tactics. It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. You email them.
Expert insights. Personalized for you.
101 
Let's personalize your content