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Tennessee – May 11 (Nashville). Want some PR for your thing? Don’t know yet, demand will shape it. I’m starting in Three Oaks, Michigan, so, the states I’ll be “covering” will include, at least, and on these approx dates: Michigan – leaving here May 7. Ohio – May 9 (Cincinnati).
For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Given all the demands on your time, the hours spent educating a consultant regarding your business are costly. Consultant.
John Jantsch: I actually look at it as a channel, just like I might PR our advertising, quite frankly. I’m home here in Nashville, and so if someone came to my door right now and said, “Hey, would you like me to shovel your driveway?” He said that, “Bureaus don’t create demand, they manage demand.”
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