The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses
Steve Blank
APRIL 4, 2011
Politely it was described as “poor customer retention” but in reality it was because the product was really hard to use. For next week, they decided to improve the product by adding more tutorials, do a 2 nd Customer Survey and begin to create demand for their product with AdWords Value Prop Testing and Landing Page A/B Testing.
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