How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand
The Startup Magazine
JULY 20, 2021
The company’s founders struggled to meet with demand and order fulfillment suffered. Betancourt Lopez put together a group of investors, including Félix Ruiz and Hugo Arévalo, who were the founders of Tuenti, a social networking app. They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Growing Hawkers.
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