Berkonomics

JANUARY 3, 2013

Sometimes, products are designed to make all of their profit upon the recurring revenues from supplies or support. We immediately recall the razor and blade analogy to illustrate the point when planning product development and release.

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Revenue Software Review Vertical Valuation 79

Steve Blank

JULY 30, 2009

Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.

Silicon Valley 146

Silicon Valley RSS California Customer Development 146

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Lemonade rarely mentions its product on Instagram.

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Startup Lessons Learned

OCTOBER 5, 2009

It could be fixed by refactoring the code itself, or by partitioning the data horizontally or vertically, or by adding additional capacity at the point of the bottleneck, or by shaping end-user demand, or even by removing the feature itself. Take your typical scalability bottleneck. Take your typical scalability bottleneck.

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Startup Lessons Learned

AUGUST 24, 2009

The other revels in the world as we all know it will be someday: limitless distribution enabled by new technologies, the importance of collaborative filters, and on-demand availability of all content for end-users. When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

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Vertical Silicon Valley RSS Marketing 126

Steve Blank

MAY 7, 2009

My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. If you’re text averse like i am, try to diagram these key items and then write-up the diagrams.

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Business Plan Silicon Valley RSS Venture Capital 160

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. The Use of a Product Development Model to Measure Sales Using the product development diagram for startup sales activities is like using a clock to tell the temperature.

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Customer Development Developer Silicon Valley Customer 229

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 271

Silicon Valley Product Startup RSS 271

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. This post describes such a model.

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Customer Development Developer Customer Silicon Valley 255

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

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ConversionXL

OCTOBER 23, 2019

Development resources are expensive, in time and cash, so enabling testing independent of product development is efficient. ” He continues to talk about the applicability to native mobile applications : Nate Weiss: “Some verticals continue to shift toward native mobile apps for engagement. Test faster.

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Steve Blank

OCTOBER 1, 2009

Finally, GM created the notion of perpetual demand within brands by continually obsoleting their own products yearly with new models rolled out every year. It may be that in the early 20th century, when demand for automobiles was growing faster than anybody could keep up, that cost accounting was a better way to manage an auto company.

Silicon Valley 184

Silicon Valley United States RSS Customer Development 184

ConversionXL

OCTOBER 23, 2019

Development resources are expensive, in time and cash, so enabling testing independent of product development is efficient. ” He continues to talk about the applicability to native mobile applications : Nate Weiss: “Some verticals continue to shift toward native mobile apps for engagement. Test faster.

HTML 50

HTML Flash Mobile Web 50

YoungUpstarts

FEBRUARY 11, 2019

Easy does it: The right CRM can work magic, serving as a single platform that can span across the entire breadth of an organization — sharing information and providing value for customer service, sales, product development, management, operations and more. Time to Act With Analytics.

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Version One Ventures

NOVEMBER 29, 2016

The first challenge for any marketplace is to solve the initial chicken and egg problem of supply and demand. This is why it was so great to hear from Indiegogo co-founder Slava Rubin on how Indiegogo grew by 1) expanding into different verticals and 2) expanding into different products. Expand into different verticals.

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San Francisco Vertical Equity Cofounder 60

Steve Blank

MAY 4, 2009

We were going to do that by turning marketing into a machine to generate end user demand, drive the that demand into our sales channels, and educate our sales channels. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development.

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Silicon Valley RSS Non-Compete California 133

Up and Running

MAY 13, 2015

It’s more a reflection of us having way too many roles and responsibilities, way too many demands on our time, way too many conflicting priorities. Draw one line down the middle vertically, and then another across horizontally, so that you make your paper into four quarters. This isn’t necessarily a reflection of character.

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Austin Startup

FEBRUARY 21, 2020

In addition to entrepreneurship, she has a background in chemical engineering, supply chain management, biomedical engineering research, microbiology research, and new product development for U.S. and Indian companies. She is the primary inventor of a modular centrifuge that operates with or without electricity.

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Hippoland

AUGUST 8, 2018

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. Product second. Unit economics are something I’ve found most entrepreneurs (and investors!) Marketing first.

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Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. Product second. Unit economics are something I’ve found most entrepreneurs (and investors!) Marketing first.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Occam's Razor

MAY 27, 2015

I've suffered enough bruises on the front-lines from trying to re-imagine the current and revolutionize the future across multiple industry verticals, countries, opportunity sizes. Today's primary use of the word programmatic refers to the use of ad exchanges, real-time bidding (RTB), Demand-side Platforms (DSPs) etc.

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

DECEMBER 3, 2018

They took a host of seemingly fragmented industry changes—customers demanding more from their vendors, customer relationships lasting years instead of days, competing businesses appearing virtually every day—and found the common thread that tied them together: more companies and customers were switching to subscriptions.

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B2B Marketing SEO Search 133

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

SEPTEMBER 10, 2021

Market share: You may already be a category leader, and growth requires you to expand into new verticals. When buying, evaluate the development languages your acquisition is built on to understand how complex the integration process will be. Software requirements and consumer demands shift fast.

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