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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

In my view, the increasing consumer demand for personal marketing and personal assistants will soon overcome paranoia, and reasonable boundaries will emerge. Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases.

Web 380
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Why Some Startups Win

Steve Blank

But my favorite was when the public relations manager told me, “We’re here to summarize the data sheets and put them in press releases and then answer the phone in case the press calls.”. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR.

Startup 329
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The Semantic Web Opens a New Age for Entrepreneurs

Startup Professionals Musings

In my view, the increasing consumer demand for personal marketing and personal assistants will soon overcome paranoia, and reasonable boundaries will emerge. I believe the current major drive to mobile devices and apps has slowed the progress toward this new semantic environment, but it’s coming.

Semantic 245
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. I couldn’t care less about those.

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Lean Startups aren't Cheap Startups

Steve Blank

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. And most startup code and features end up on the floor as customers never really wanted them.

Lean 263
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

For example, our goal could be: Create demand for our products and drive it into our sales channel. ” Influencing the messengers is what great public relations firms know how to do. Companies often confuse communications tactics (“What should my webpage look like or should I be using Facebook/Instagram/Twitter?”)

Marketing 318
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Enjoy A Sales Turnaround By December!

Rembrandt Communications

Your phone rings, online purchases flood your inbox, and you hire more people to keep up with the growing demand. Do you need help with your SEO copywriting, ghostwriting and public relations for holiday sales success? I’m talkin’ to you!). It’s September, and the busy, holiday sales season is here. Money flows.

Sales 246