article thumbnail

Demand Generation: Turning Tactics into Strategy

ConversionXL

It’s also the same one we apply to demand generation. You (supposedly) do demand generation—or you would if you just ran LinkedIn ads, too. But demand generation isn’t a pile of tactics. It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. You email them.

Demand 132
article thumbnail

Is the Future of Healthcare a Telehealth Company for Every Condition?

View from Seed

One of the most promising trends accelerating in digital health is the verticalization of digital health. Consequently, it is now feasible to build a large business by becoming a focused vertical provider that delivers superior care and patient experience in your specialty. . Affordability . Scaling Provider Pool.

Vertical 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why large companies acquire small companies

A Smart Bear: Startups and Marketing for Geeks

Even for startups, it takes years for a new product to become good enough to demand many millions of dollars in revenue.). To get there, Atlassian has to go beyond its traditional market of developer teams and branch out into other verticals.” Startups shouldn’t act smug about this.

article thumbnail

Israel’s Pre-seed 2024 Report and 2025 Sentiment

VC Cafe

Sector Trends : The report identifies untapped potential in DevOps , resilience in Defense Tech and Vertical AI, and a plateau in some areas of Cybersecurity. Vertical AI will continue to gain momentum due to Israel’s technical talent and industry expertise.

article thumbnail

Lean Startups aren't Cheap Startups

Steve Blank

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. The goal is to reach venture-scale (~10x return on investment.)

Lean 263
article thumbnail

Good Times Ahead for VC-backed Tech Companies?

Both Sides of the Table

He thinks demand for IPOs (from buyers) remains high while supply is low because Sarbanes Oxley amongst other things has made less CEOs want to go public. Buyers aren’t oblivious to the fact that funds need to sell older portfolio companies and an oversupply relative to demand means that prices should still be challenged going forward.

article thumbnail

Horizontal Or Vertical Business Models: Which Is Right For You?

Entrepreneurs-Journey.com by Yaro Starak

Your job is to wear the marketer’s hat, do the research, find demand then put the pieces together to serve that demand, then rinse and repeat. Why I Chose To Go Vertical. In my case, I prefer the vertical path because I’m more creative writer than I am scientific number cruncher. The Best Of Both Worlds.