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Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Turns out, there was aboslutely no demand whatsoever for that particular product.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. Underbelly.

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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers. Professional investors and even customers invest in people, rather than just a product. Include marketing, sales, and customer rollout plans.

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What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

He wanted to create awareness for himself to generate marketing buzz and demand and then get the retail stores to pay wholesales prices for his cds. It created viral buzz because other fans saw the email address and wanted to know how they got it. He created demand. But he was street smart and hustled. He was trailblazing.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

Social media demands two-way communication, rather than outbound only. Read everything you can about viral marketing. Develop a marketing strategy specific to this media. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. It’s not free, so budget appropriately, but not excessively.

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How MakeSpace Recently Closed $30 million in New Funding

Both Sides of the Table

Building logistics businesses are never easy and it’s not always as sexy as building a consumer application that goes viral. But finding a market which is large, out-dated, has zero tech and is ripe for disruption can lead to very large outcomes. That’s some of what I suspect that team at 8VC saw in MakeSpace.