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Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. It kind of reminds me a bit of how “socialmedia experts&# are talking to customers today). Mistakes we made? Get stories written.
Marketing – Marketing Automation, Revenue Performance Management, Social Marketing, Email Marketing, Enterprise Marketing Management, Database Marketing. SocialMedia Monitoring – requires the possibility of integrating with a CRM technology. Customer Service – all permutations. Mobile CRM. Customer Experience Management.
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