Remove Demo Remove Distribution Remove Lean
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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

The Stanford Lean LaunchPad class was an experiment with a new model of teaching startup entrepreneurship. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators. They found that sales to this channel would require a demonstration, and that dealers would have to demo the robotic weeders to the customers.

Channel 234
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Good enough never is (or is it?)

Startup Lessons Learned

The team was demoing their AJAX-powered map solution, the first of its kind, to senior management at Google. Lean manufacturing , agile software development , and Theory of Constraints are all examples of this idea in action. We already know who to distribute the product to (or else why would we care what they think?).

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. Expo SF (May. for Harvard Business Revie.

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Going to Trade Shows Like it Matters – Part 2

Steve Blank

And inviting to the booth/dinner/private demo. General Comments for both Awareness and Lead Generation Demo’s I don’t care how small the booth or trade show is, do a canned demo every 20 to 30 minutes regardless of whether anyone is at your booth or not. Demo’s are the heart of the booth. One of them is a loser.

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Minimum Viable Team

This is going to be BIG.

It’s basically working with potential outside partners to reach your business goals--which could be revenue, distribution, financing, product development, awareness, etc. When you’ve got two people on the team and you’re going super lean in the early stages, usually your best bet is to have a customer experience person and a builder.

PR 157
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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. Start your lean business plan today: Download our Free Lean Plan Template one-page-pitch-download.pdf. I’m going to start with what’s a lean business plan.

Lean 60
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How to Automate Apps with Workflows & Integrations

ConversionXL

For example, you may find that, upon experimenting with chatbots, it increases demo signups to your SaaS product by ~3%. Even startups with a lean marketing strategy invest in at least two or three channels. This could be a purchase, app download, user-sign up, demo, or consultation. Marketing requires a multi-channel approach.