VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

ConversionXL

NOVEMBER 27, 2018

Showcasing positive reviews or testimonials can reinforce the consumer belief that a transaction—of cash or personal information—was a good decision. If you’re attempting to further incentivize a secondary purchase, consider adding a post-purchase promo code: Two considerations: If you’re trying to incentivize a recurring purchase (e.g.

Technical Review 133

Technical Review eCommerce Email Software Review 133

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). Without a plan, you may hit your introduction goal of 100 demos and not fully realize how to monetize ‘triers’ into ‘subscribers’ to reach $50/user in monthly recurring revenue, for example. They exceeded their goal by $25,000 thanks to influencer involvement.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. For example, Act-On’s ad appears for the search term “marketing automation software.” That puts them in the awareness stage. Easy to Use.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

NOVEMBER 9, 2021

Memberstack has loaded up on reviews, most of which can’t be read without clicking through to another page. This may work in their favor if they’ve tested and validated that the quantity of social proof (the sheer number of positive reviews) is more compelling than the quality (the content of what reviewers are saying).

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

OCTOBER 4, 2021

As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . Adidas does this with humor, as well as convincing reviews to entice prospects still on the fence: Image source. The follow-up and additional reviews speak to the consumer’s subconscious mind. Image source.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MARCH 8, 2022

So we have a client that provides scheduling software for universities. We went and talked to the universities that used this company's software. They confirmed that the software worked well, but what they really loved was the great data and analytics the software provided. Another great resource is Google reviews.

Marketing 100

Marketing Software Review Technical Review Retention 100

ConversionXL

FEBRUARY 4, 2020

Step 4: Code. The user had to add the project tracking code or choose an integration to proceed onward. This, of course, was detrimental for non-technical users who just wanted to review the app. . Tracking code and project details would also be delivered once the user was inside the app. Step 2: Profile. Step 3: Project.

Acquisition 67

Acquisition Software Review Technical Review Mobile 67

ConversionXL

NOVEMBER 10, 2021

What both do differently from typical content marketing pieces is speed up lead generation by directing prospects to a landing page to capture details. Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition.

Advertising 131

Advertising Cost Customer PR 131

Duct Tape Marketing

FEBRUARY 22, 2017

Day 1: Post hiring ad for lead generation VA. Your lead generation VA will be researching prospects according to the plan you develop. Ideal rates for lead generation research: $4-7/hour. Typical search parameters I use to find lead generations VAs : Application invite example: Upwork tips.

Curation 67

Curation Lead Generation Technical Review Email 67

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

DECEMBER 3, 2015

And when you opt-in for one of their many whitepapers, software demos, or free tools on their site, you’ll start receiving information via email that educates you on the benefits of their products. In inbound, content creation and distribution activities are the primary top of funnel lead generation activity.

Lead Generation 28

Lead Generation Software Review LLC Distribution 28

www.ashmaurya.com

AUGUST 29, 2012

Robert has been working in software since 2005. The most common reason I send it is because I get in a rush due to something exciting about the opportunity. If they have a demo or a trial, you should pursue it and see what you think. The next value offer is a play on marketing and lead generation. He is a Ph.D.

Email 52

Email Customer Tennessee Software Review 52

Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

JULY 9, 2015

With that in mind, understanding the commitment levels of the people in your signup funnel is key to building out a lead generation model that increases the number of true evaluators in your signup pool in the first place. Did they have a personalized demo? What level of financial commitment does buying your software require?

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

NOVEMBER 9, 2015

If you’re doing lead generation for sales, then a completed lead form would be a macro-conversion. An example of this is you/me using Amazon to primarily read customer reviews or watch the new Bill Maher show, or wanting to read specs or print web pages with product information. They all tie directly to the money.

Conversion 48

Conversion Metrics Revenue Matching 48

Duct Tape Marketing

MARCH 14, 2017

But mid way through it, in fact about 45 days from the manuscript due date for the entire book I had this ah ha! You’ve gotten the information but now you need a free demo, a free trial. And it’s great to have confidence in that. And that’s what I did with the proposal and it ended up being picked up.

Audience 51

Audience Video Sales Campaign 51

www.forentrepreneurs.com

FEBRUARY 2, 2010

What the sheet shows is that each customer is costing you $100 in just lead generation expense. One of the more interesting things that this model shows is how rapidly cost of customer acquisition climbs If your leads require human touch to convert them, (compare cell B23 with cell B22.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MARCH 4, 2016

And sales enablement software helps arm sales teams with the information they need to close sales. Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. Lead quality (Marketing Qualified Lead, Sales qualified lead). Lead generation. Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

JANUARY 6, 2012

Add testimonials or produce a demo of some kind. Instead, offer to take a tour or see a demo. I would definitely focus on online lead generation instead of getting a call. And out of the blue you mention some software without giving a single hint what that is or why would one want it. Add more value! Testimonials?

Social Media 62

Social Media Video Email Stock 62

Cracking the Code

APRIL 13, 2007

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software 2.0: How the use of internet is transforming the software industry. To win in this new space, software companies need new marketing skills. for a demo.

Software Review 48

Software Review Internet Software Technical Review 48

ConversionXL

JULY 5, 2017

But let’s quickly review the definition quickly for reference. 20+ Call to Action Examples (with Reviews and Critiques). After doing tons of button tests over the past several years, Michael Aagaard realized there are generally two questions that help you write the CTA button copy. Image Source. Clarity trumps persuasion.

Wisconsin 131

Wisconsin Conversion Design eCommerce 131

ConversionXL

JULY 5, 2017

But let’s quickly review the definition quickly for reference. 20+ Call to Action Examples (with Reviews and Critiques). After doing tons of button tests over the past several years, Michael Aagaard realized there are generally two questions that help you write the CTA button copy. Image Source. Clarity trumps persuasion.

Wisconsin 115

Wisconsin Conversion Design eCommerce 115