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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

No wait, I forgot, actually the question is: What happens when employee #2 makes off with your code and roadmap and marketing data and customer list, moves to Bolivia, and starts selling your stuff world-wide at one-tenth the price? You don't have an "edge" just because you're passionate, hard-working, or "lean.". Like what??

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Case Study: Lean UX at work

Startup Lessons Learned

Jeff has been promoting the use of Lean UX as an effective method to spur greater innovation, quality and productivity in startups as well as within teams in larger organizations. Lean Startups need to make snap decisions, iterate quickly and pivot when needed. Demos have become our design reviews.”

Lean 165
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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. For very small sums a business can target a very specific local audience (in many cases right down to the zip-code). Outdoor and print. Direct mail.

Lean 98
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Courting Content, Not Controversy

Startup Lessons Learned

This post co-written by Sarah Milstein and Eric Ries, co-hosts of The Lean Startup Conference. Our goal in hosting The Lean Startup Conference —which starts in just over two weeks—is to help entrepreneurs learn absolutely useful things from each other. We review all speaker and sponsor materials for inappropriate imagery.

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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

As we were out looking for our Series B round, our company had gotten the attention of “name of big VC firm here” who wanted a play in enterprise software. During the due-diligence process, I sat down with one of the partners who pulled out a set of slides and asked me: ”Have you seen these?” Are These Your Slides?

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. “My I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Here’s how.

Marketing 318
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Top 30 Startup Posts in June 2010

SoCal CTO

had two occasions recently to review products which had clear market leadership. " The Bible Code predicted the Sept 11 attacks 5,000 years ago." think many of the fundamentals behind the lean startup are things you likely have been practicing for a while. This pitcher has retired 5 of the last 7 batters."

Cofounder 175