How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers
ConversionXL
NOVEMBER 10, 2021
In the consideration stage, use demo videos, webinars, free trials, etc. Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. In this example, Promotion PR overlaps with influencer marketing.
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