ConversionXL

NOVEMBER 23, 2022

It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. They haven’t completed a form, joined a webinar, or requested a demo. It means throwing resources into landing individual accounts, treating them as markets in their own right.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 13, 2015

Customers that converted in the last year that originally reached out for a demo. Customers that converted in the last year that had a sales cycle of less than x weeks. In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand. Acquisition Efficiency. Expansion Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48