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St. Louis Startups Strut Their Stuff

ReadWriteStart

Capital Innovators put on the event, called Demo Day, at the cherished Pageant Theater, which normally is a concert venue. Each presenter had small demo booths where investors could ask questions about the venture and see the software in operation. The second event was the annual Invest Midwest conference on Thursday.

St. Louis 127
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. As a marketer, your job isn’t to maximize information retention among potential customers. .” The neuromyth of learning styles has two components: Myth 1.

Marketing 124
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Introduction to Growth Hacking for Startups

VC Cafe

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Retention - Users come back to the site through emails, social media and stay active with product features (“you’ve got a message”). like/+1/follow?

API 167
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Retention / Churn. I got him talking about this on This Week in VC including a quick demo of his dashboard - I think I'll shoot a separate sequence with just a walk-through of their analytics. I’m guessing this was also the case over the first few year’s of Zynga’s growth on Facebook. It's brilliant.].

Metrics 346
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How to Automate Apps with Workflows & Integrations

ConversionXL

For example, you may find that, upon experimenting with chatbots, it increases demo signups to your SaaS product by ~3%. Conversion & retention. This could be a purchase, app download, user-sign up, demo, or consultation. The same treatment applies to retention. Automation is no longer simply moving data from A to B.

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How would you break down the process of raising an angel round of investment in 5-10 steps?

Gust

You should know every metric regarding customer acquisition, conversion and retention. Accelerators typically provide several months of intensive mentoring, at the end of which they host a Demo Day to introducing all their graduating companies to a large number of local angel investors.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Use this information to optimize for retention with: Transactional messaging. Introduce retention hooks that give users a reason to send notifications to other users. Gamification.

Retention 113