Remove Demo Remove Retention Remove Sales Cycle
article thumbnail

Learning Styles: The Impact on Marketing Messaging

ConversionXL

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. Their sales page speaks directly to practitioners.

Marketing 124
article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Product should be your main channel for customer acquisition, retention and expansion. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). Then, there’s demand capturing.

B2B 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. And that's another thing I really appreciate about being part of the network is I don't have the time always to go out and demo a million solutions. Retention is really important.

article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. They haven’t completed a form, joined a webinar, or requested a demo.

article thumbnail

4 Sales Strategies That Help Sell Your SaaS Business

Women Entrepreneurs Can

Offer Free Trials and Demos. Because SaaS is an intangible product, free trials and demos can be an invaluable way to boost sales numbers. Offering a SaaS product without any type of demo or free trial is a bit like selling a car without allowing prospective drivers the option of a test drive. . About the Author.

article thumbnail

Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

A big downside of the high-touch sales model is that the CAC is out of control, and the sales cycles are extremely long. As you can see in the graph below, high-touch sales is a leading indicator of CAC. A high-touch sales process can balloon customer acquisition costs. Perfect for hyper-niche solutions.

Marketing 289
article thumbnail

Using Cohort Analysis for Conversion Optimization

ConversionXL

How does retention differ among different acquisition channels? Customers that converted in the last year that originally reached out for a demo. Customers that converted in the last year that had a sales cycle of less than x weeks. Did one group see one marketing message that the other didn’t? Acquisition Efficiency.