Duct Tape Marketing

SEPTEMBER 8, 2014

A couple of my fellow SEO and web design friends asked me why, which almost made my head explode. There are so many reasons for professional service providers such as web designers and especially SEO and Internet marketing professionals to join: 1. Differentiation. Yeah, I thought so. Personal Development. See what I mean?

SEO 77

SEO Networking Kansas City Web Development 77

Duct Tape Marketing

NOVEMBER 14, 2024

The conversation also touches on the challenges female CEOs face in the insurance industry and the unique advantages of Kansas City as a tech hub for health benefits innovation. Kansas City is a growing hub for health tech innovation. I'm in Kansas City, the average market has 68 to 133 plans to choose as an individual.

Kansas City 56

Kansas City Employee Kansas Part-Time VPE 56

Duct Tape Marketing

JUNE 5, 2018

Your website shouldn’t just be a pretty design that people can look at. Find your point of differentiation. Think about visuals and design. Take a look at your competitors’ websites when putting the design together. It needs to act as an actual tool for your business and work as a lead generating machine.

Kansas City 77

Kansas City Kansas Audience Differentiation 77

Duct Tape Marketing

FEBRUARY 24, 2022

In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition. Wouldn’t that be a big differentiator? [19:00] And I think as you, uh, describe that too, I think gets a huge differentiator as well.

Differentiation 100

Differentiation Audio Programming Non-Compete 100

Duct Tape Marketing

SEPTEMBER 3, 2019

The person who searches for “home remodeling ideas” is probably looking for something different than the person who searches for “best home remodeler in Kansas City,” right? Is there a way for you to differentiate your site and content from theirs—a unique approach that you can take to sharing what you do?

Kansas City 78

Kansas City Search Semantic Kansas 78

Duct Tape Marketing

FEBRUARY 28, 2018

I know I’ve subscribed for my Kansas City daily paper for years, but I think you’re talking about something much larger than that. But then, they added value to it by creating a secondary site, which was called PleyWorld, where people could submit their own designs for Lego kits, and the user communicate would vote on them.

Kansas City 43

Kansas City Lead Generation Software Review Revenue 43

Duct Tape Marketing

JULY 19, 2017

There’s a lot of things around a core product or service that can really add a lot of value to that and can differentiate you enough that people are willing to pay more for that core product or service versus somebody else’s who’s pretty similar. Yeah, we have one in Kansas City, so I am familiar with it.

Technical Review 50

Technical Review Kansas City Software Review Product 50