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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

Unlike Facebook, Instagram, and Twitter, where users often see content and ad formats shared across platforms, TikTok differentiates itself as a place to discover something new. Analyze the conversion funnel to ensure messaging, offers, design, and imagery are consistent. The ads work on three levels: They’re aesthetically pleasing.

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