Hearpreneur

APRIL 3, 2016

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.

Naming 48

Naming Technical Review PR LLC 48

crowdSPRING Blog

SEPTEMBER 17, 2018

Great product packaging design is the first tangible experience your customer has with your product. In many cases, it’s what draws them to your product in the first place. Product packaging can make or break product sales. How important is packaging design? What is sustainable packaging design?

Design 50

Design Product Social Media Curation 50

ConversionXL

SEPTEMBER 20, 2016

Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Empathic design is one such technique, an underutilized facet of qualitative research. What is Empathic Design? What you’re looking for are the implicit reasons people use your product.

Design 48

Design Distribution Framework Naming 48

crowdSPRING Blog

JULY 13, 2016

When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Though most startups know the importance of brand identity, it can often take the back seat to more pressing matters such as product development or finances.

Marketing 48

Marketing Startup Differentiation Naming 48

Hearpreneur

MAY 9, 2018

We wanted to embody all those characteristics in our start-up and we symbolically keep Lemmy on our minds with the logo design and company name having a distinctive diaeresis above the second ‘o’: Motörleaf. First, I named the company Rivalee Design in honor of my grandmother. 8- From our tagline.

Naming 90

Naming Entrepreneur Vermont PR 90

Up and Running

AUGUST 19, 2016

Product images. Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Call to action.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

NOVEMBER 11, 2015

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. From there you can also make annotations and report design errors on any browser. Clicky has a few features that differentiate (all real time analytics, heat maps), but I don’t think it’s worth switching from GA.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48