Duct Tape Marketing

AUGUST 22, 2024

A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] 05:44] One word: Branding! I believe that brand, well, brand has always been important.

Leadership 88

Leadership Technical Review Retention Campaign 88

Up and Running

DECEMBER 17, 2020

Is it differentiated from other products in its competitive set? They may be experts in the industries they’re seeking to break into: musicians who develop music recording technology, dentists who design teeth-whitening systems, or investment advisors who want to launch an e-trading platform, for example. Do-it-yourself SEO tactics.

Marketing 142

Marketing Technical Review SEO Hosting 142

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and

SEO 126

SEO Conversion Analytics Design 126

Duct Tape Marketing

DECEMBER 4, 2024

Differentiation through trust-building and value alignment is becoming the ultimate competitive edge as traditional lead-generation methods wane. All of the design folks, the Adobe's of the world are going to get into this. you know, AI is going to give us the ability to create one-to-one campaigns really at scale.

Generative AI 80

Generative AI Marketing Campaign Differentiation 80

ConversionXL

SEPTEMBER 4, 2019

In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. It’s easy to break SEO.

Web 103

Web Caching HTML Marketing 103

Duct Tape Marketing

OCTOBER 20, 2021

He specializes in combining visual design and SEO for construction companies. Key Takeaway: Having a beautifully designed website doesn’t guarantee leads. 2:54] In your intro, it says you combine visual design and SEO – can you unpack that idea? [5:54] Tim Brown (02:02): Yeah, I'd say differentiation.

Minneapolis 95

Minneapolis SEO Widget Technical Review 95

The Next Web

NOVEMBER 25, 2012

Differentiation is key. If you are running a design blog and everyone else is doing tutorials and inspiration posts, try putting editorial content in the mix – interview experts in the field and put together insightful analysis on the design world. If your design is outdated or just plain ugly, rectify this as best you can.

Technical Review 122

Technical Review Hosting Social Media Sales 122

ConversionXL

APRIL 18, 2019

It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. More than ever, your job as an SEO is to extract intents from query syntax. Several SEO tools— Ahrefs , Moz , SEMRush , and others— track SERP features for individual keywords.

Search 126

Search Aggregator New York SEO 126

Up and Running

JULY 7, 2021

The design of your YouTube channel should match the whole brand strategy and color book. SEO on YouTube works the same way as in Google, Bing, or any other search engine. Alternatively, you can use services like Google Ads, Ahrefs, and Semrush to get the whole picture of what’s happening in your niche SEO-wise.

Channel 149

Channel Small Business Video Audience 149

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. Perform a competitive analysis to determine how you’ll differentiate. To stand out, learn what competitors are doing so you can effectively differentiate. Choose value propositions based on differentiation.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Hearpreneur

DECEMBER 14, 2022

Through a company blog and SEO keyword research, our target demographic can discover our brand, which will boost website traffic steadily over time. As a start-up company with an app designed to assist those with addiction, our goal is to expand to reach more individuals. 22- Nailing SEO. For me, it's SEO!

Entrepreneur 126

Entrepreneur Retention SEO Employee 126

ConversionXL

APRIL 1, 2019

We know what A/B tests we should run to improve conversions, we have hypotheses based on research and all recommendations, copy, design and suggestions are based on voice of customer research. However, if everyone scrolls the whole way through, added detail may help differentiate your company for your (presumably) advanced audience.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

FEBRUARY 3, 2022

Marketers following this practice start with a hypothesis, design and run an experiment, and interpret results to fuel future experiments. The growth marketer would design and run an experiment (ideating, drafting, and sending the email), and then review the data to confirm or disprove the hypothesis.

Framework 102

Framework Marketing Acquisition Retention 102

Brandanew

AUGUST 19, 2016

It also gives users SEO plug-ins that offer the desired flexibility level and optimize your website page. Effective usage differentiates you from those who fail to get productive results. The first thing is to change the permalink structure to make your post’s URL look like “/web-design/wordpress-as-cms/”.

PHP 100

PHP Widget HTML Portfolio 100

Hearpreneur

JANUARY 28, 2022

I was required to design the logos for each of the companies. I also inquired with a professor at a university that provided design about accepting the assignment as a practical. We thought about what makes our business differentiated and unique from existing companies in the space. 5- From Facebook profiles.

Naming 161

Naming Entrepreneur Jordan Merger 161

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. Does a video demo differentiate your product, or does it focus attention on your utilitarian UI—an aspect where a shiny but ineffective competitor product excels? Craft marketing materials that resonate with multiple stakeholders.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. Stand out from the crowd with brand differentiation. Everyone wants their app to stand out, but you can’t differentiate on features alone.

Metadata 121

Metadata Technical Review Retention Metrics 121

Hearpreneur

AUGUST 17, 2022

Bezos famously only enters a new market if he believes that he can offer a differentiated (i.e. One of fashion's most pressing issues is inclusivity and diversity when it comes to the body type designers, and retailers cater to. Thanks to Anthony Vaccaro, Timewatch ! #4- 4- Jeff Bezos. Photo Credit: Omer Reiner. 8- Mukesh Ambani.

Entrepreneur 127

Entrepreneur Technical Review Chad Software Review 127

Hearpreneur

JANUARY 15, 2021

After 14 years of designing brands for corporate clients and businesses, I had a desire to work more directly with entrepreneurs, specifically those looking to claim their name online, build their presence, and leave a legacy. Cocktail Sneakers are designed for the busy, modern woman who does not want to have to choose comfort over elegance.

Naming 143

Naming Entrepreneur Mexico Cofounder 143

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You’ll notice a clever design cue at the bottom right-hand corner too. The landing page signs off with a collection of links to other resources (designed to keep visitors on their site and learning) and a no-fuss CTA section.

Audience 156

Audience Video Software Review Conversion 156

Hearpreneur

APRIL 23, 2023

I design a line of leather handbags and small accessories. We were keen on differentiating ourselves by highlighting our unique branding-e-commerce approach towards marketing. ‘Bread' stands for Branding and Animation Designs. We wanted to say no to Tingo! Thanks to Parry Bedi, Tingono ! #2-

Naming 139

Naming Entrepreneur Technical Review Design 139

ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Design a marketing growth strategy that increases market share and revenue. Designing your experiment. This is where you’ll carefully design your experiment to showcase the premium membership.

Marketing 115

Marketing Framework Metrics Channel 115

Duct Tape Marketing

JULY 13, 2022

The Profit First Professional organization is designed to support accountants, bookkeepers, and other financial professionals to substantially differentiate themselves in the market. More About Mike Michalowicz: His latest book — Clockwork, Revised and Expanded: Design Your Business to Run Itself. Clockwork.life. Like this show?

Employee 97

Employee Design Networking Differentiation 97

David Teten

APRIL 1, 2021

For example, I suggest it doesn’t make a lot of sense to hire a full-time team member who’s an SEO consultant. A SEO consultant is going to provide the same quality of service whether she is working for the investor, or directly for a company. A true industry luminary will help in deal flow & differentiation . Advantages.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Austin Startup

JULY 12, 2010

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Two trends since that incident have made the issue even more important today.

Customer 80

Customer Harvest B2C Technical Review 80

Duct Tape Marketing

JUNE 27, 2018

In addition to your promise, make your distinct point of view and point of differentiation from your competitors clear. I have a friend that owns an SEO firm and he basically says, “All you need to know about SEO is that we make the phone ring.” Website design should be renamed customer experience design.

SEO 78

SEO Technical Review Differentiation Audience 78

Up and Running

APRIL 17, 2018

As you design your website, consider how your customers will interact with your business. Ask employees (preferably ones that are unfamiliar with the website design) to complete a set list of tasks on your website. Implement SEO best practices. Check out the video below for an easy-to-understand definition of SEO.

SEO 80

SEO eCommerce Software Review Analytics 80

YoungUpstarts

FEBRUARY 1, 2020

Expertise, Authority, Trust (or E-A-T) has been in the SEO lexicon for some time, but since ranking well on Google search engine results pages (SERPs) is becoming more difficult, it is now featuring more prominently in a wide range of strategic SEO discussions. Why is E-A-T so important to SEO?

SEO 165

SEO Semantic Search Audience 165

ConversionXL

JANUARY 16, 2019

In contrast to “distribution-first content,” movement-first content is a conscious sacrifice of reach: “it isn’t beholden to any SEO tactics like word count and keyword density.” Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. An eponymous book (e.g. March 2016.

Naming 119

Naming Conversion Flash Cofounder 119

Up and Running

JUNE 27, 2018

Differentiate yourself. Even those who do have a website sometimes don’t think through exactly how they’ll guide visitors through their site to take a specific action —like making a purchase—or whether they’ll make it onto the first page of Google search results (SEO). Let your customers know why you are the best in the market.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Up and Running

APRIL 28, 2020

Set a designated workspace. If you are likely to be working from home for an extended period of time it is important that you create a designated workspace where you will be the most comfortable and productive. If you start to feel a little stir-crazy, try designating a different part of your house specifically for your meetings.

Product 120

Product Video Cofounder Phoenix 120

Duct Tape Marketing

SEPTEMBER 1, 2022

Founded in 2016, Bottleneck is an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designed systematic approach to growth. It's an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designed systematic approach to growth.

Hiring 99

Hiring Social Media Technical Review San Francisco 99

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. Karrie Sanderson (02:55): It? Yes, it has.

Marketing 94

Marketing Differentiation B2C PR 94

Duct Tape Marketing

JULY 14, 2022

I was also in my previous life looking for something that would do this particular thing and everything I found was almost like designed to deceive consumers, to trick them into buying something or create false scarcity, which isn't what sales and marketing is about. But it's a little bit scammy. You're right. And that's why we exist.

Technical Review 96

Technical Review Demand Cofounder Video 96

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Inbound links are the lifeblood of SEO. Increased inbound links. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

Software By Rob

NOVEMBER 16, 2009

The key take-away is that product differentiation is how you make money, and neutralization (keeping up with your competition) is how you stay in the game. You have to focus on both neutralization and differentiation, but there is a no-man’s land “gap&# in between them where your effort is totally wasted.

Software Review 47

Software Review Software San Francisco RSS 47