Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant
Steve Blank
APRIL 23, 2018
When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. The next year, 1910, trouble hit. The company later admitted that the lesson learned was hubris.
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