The Crazy Marketing Campaigns That Actually Worked
YoungUpstarts
MARCH 6, 2015
For just $100,000, 20 computers and a free website design, the company bought the naming rights to the small Oregon town of Halfway for one year – renaming the town Half.com, becoming the first dotcom city in America. In 1999, eCommerce company, Half.com , turned a $100,000 investment into a $300,000,000 sale.
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