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BlitzMetrics runs lots of tests, and it’s come up with benchmarks for good engagement, reach on guest posts, and other metrics. Yu and Young have hosted webinars with schools from Syracuse University to the University of Louisville, spoken in front of high school assemblies, and spoken at many universities.
I have a PhD in epidemiology and this training blended perfectly with the focus on metrics and research in the lean startup approach. Our program used Lean Sigma to figure out the variance in care, we then used design thinking and brain storming techniques in partnership with IDEO to come up with solutions.
Maybe you’re defining creative person in a very strict sense like the graphic designer or the writer or the video editor. Now, that said, yes, my background, my experience is in leading the ‘traditional creative’ which is the designer, the writer, the videographer, those kinds of people. Is that fair?
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