Design Mali Vertical 
YoungUpstarts
FEBRUARY 6, 2018
Co-founders, Laura Maly and Michael Anderson, struck a deal with Galvez that led to the acquisition of Merger Labs , effective January 1, 2018. The acquisition opens the door into a new vertical, allowing the co-founders to accelerate growth and lay the foundation for additional vertical expansions.
ConversionXL
OCTOBER 19, 2021
Facebookâs data tool is designed to provide marketers with demographic and geographic information, such as: Page Likes Age Gender Top Cities and Countries Location Interests. Facebook also has a Creator Studio designed for content creators. Interestingly, vertical videos have a higher engagement rate than landscape and square videos.
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