Design Metrics Product Name 
ConversionXL
APRIL 23, 2019
Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. How to Design Your “Add to Cart” Function and Shopping Cart Page. Metrics to keep in mind: Average transaction value; Average quantity per transaction. Your ecommerce checkout flow is where the money is at.
ConversionXL
FEBRUARY 24, 2014
Best Shopping Cart Design. Metrics to keep in mind here: Average transaction value. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. What Should Cart Add Look Like? Try demo here.
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ConversionXL
AUGUST 5, 2014
If we can assume that a searcher’s goal is to find the product that’s right for them, there are some essential principles that go into designing a search experience that will get them to the exact product they’re looking for with as little hassle as possible. Button design.
ConversionXL
JULY 29, 2020
Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. Amazon’s search engine places massive weight on these two metrics.
ConversionXL
AUGUST 5, 2013
While so many landing page optimization efforts go toward better structure , copy , design or call to action - it’s often the missing scent that’s the culprit. Same girl, same design, same call to action look, same copy. Ad design (or email design etc) needs to match landing page design. They match!
ConversionXL
SEPTEMBER 20, 2016
Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Empathic design is one such technique, an underutilized facet of qualitative research. What is Empathic Design? What you’re looking for are the implicit reasons people use your product.
www.rocketwatcher.com
NOVEMBER 8, 2010
Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.
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