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Patent protection or design protection?

NZ Entrepreneur

Patents, copyright, trade marks and registered designs all provide different types of IP rights that can protect an innovation. In this article we compare patent protection with design protection. What’s the difference between patent protection and design protection? REGISTERED DESIGNS. A patent protects inventions.

Design 45
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Tips for developing strong brands

NZ Entrepreneur

New Zealanders have traditionally favoured a non-regulated approach—#8 wire, Kiwi ingenuity and innovative thinking drive our cultural identity. But the value of a robust intellectual property portfolio hasn’t always been on the radar for New Zealand businesses. Or that any new brand has been cleared for use.

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Common Intellectual Property mistakes made by startups

NZ Entrepreneur

This includes new methods, products, expressions of ideas, trade secrets, brands and logos. Others require formal registration, such as patents, designs and trade marks. For example, you can begin by performing your own searches of existing intellectual property owned by third parties.

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Why Agency Owners Should Invest In Other Businesses

Duct Tape Marketing

Prior to Nudge, he co-founded an agency in New Zealand that was the 8th fastest-growing business at the time. Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by HubSpot. Today, he will explain why agency owners should invest in other businesses.

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Mistakes Small Businesses Make In The Online World

YoungUpstarts

If it doesn’t look good, it’s best you speak to your web designer about making the necessary changes. Search engines favour regularly updated websites over websites that have not been updated in ages. Great choices include GoDaddy for those in the United States and [link] for those in New Zealand.

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Top Tips to Increase Website Conversions

ReadWriteStart

Keywords in the descriptive text will help improve your search engine optimization. Note this prominent and well-designed link to the first stage of starting a new digital service inquiry. We work to help our partners achieve brand success in competitive markets across Australia, New Zealand, and Asia.

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Create your IP strategy early to avoid common pitfalls

NZ Entrepreneur

It’s wise to run a check to determine if your trade mark is available for use, not only for the New Zealand market, but for any major foreign markets that may be entered into in the future. A major pitfall for businesses is to have their brand slapped with a court injunction just as their goods or services are being launched.

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