Gust

DECEMBER 22, 2011

Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.

Intellectual Property 149

Intellectual Property Technical Review Software Review IP 149

Up and Running

MARCH 1, 2016

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! Your sell sheet should include: Your product name.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

Up and Running

SEPTEMBER 22, 2014

Your name or product name, branding, and customer lists are all valuable IP assets and need protection. And, if you are working with anyone on your business or idea, having work-for-hire and employment agreements will ensure the work done for the company is owned by the company. My business doesn’t have IP.

Intellectual Property 123

Intellectual Property Non-disclosure Agreement IP NDA 123