ConversionXL

JULY 29, 2020

Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. Internal PPC traffic is less influential than it once was.

SEO 113

SEO PPC Algorithm Software Review 113

Software By Rob

JANUARY 12, 2010

9 gives way to other PPC SE’s like Bing and Yahoo? 9 gives way to other PPC >SE’s like Bing and Yahoo? Having done little advertising on the other PPC networks I would assume they would fall in with #8. Higher quality, niche traffic is typically 2-10x more profitable than the drive-by traffic you see from TC. #9

Software Review 55

Software Review Marketing Startup PPC 55

ConversionXL

MARCH 10, 2017

Once you know what you want to learn, you can design a meaningful hypothesis. For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. What are their favourite products or what features are they yet to use? Your customers change, after all.).

Email 93

Email Campaign Mobile Audience 93

ConversionXL

NOVEMBER 17, 2015

Product names / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. Can this data be used to make smarter design / UX decisions year-round? When it comes to bandit holiday tests, a good place to start is… Your seasonal value proposition.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

Up and Running

AUGUST 19, 2016

Product images. Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Call to action.

PPC 60

PPC Campaign Sales Search 60