How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)
ConversionXL
OCTOBER 7, 2022
For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. Notice how clean the design of this page is. Trust is the key to success.
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