Remove Design Remove PPC Remove Sales Cycle
article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It’s like they thought about the attendees and what they need and then designed a format focused on them. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). CXL live is a marketing conference that gets it.

B2B 94
article thumbnail

Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable. What the reader will get (“The Ultimate Mindmap on How To Integrate Onsite Retargeting to Your PPC Campaign”). Key points. Call to action.

Demand 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. Notice how clean the design of this page is. Trust is the key to success.

article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

The traditional method of product development, known as the waterfall model , the design and creation of a product follows a very liner, and sequential process. ” After a frank conversation over wine, the two decided to pivot their site to focus on making “design at a discount” the number one priority. image source.

article thumbnail

Why Linear Funnels Are a Simplified Reality (and What to Do About It)

ConversionXL

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. One of my favorite examples of this is the design of viral loops.

article thumbnail

Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Once you know what you want to learn, you can design a meaningful hypothesis. For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Segment based on stage of the sales cycle. When testing email subject lines, start by deciding what you want to learn.

Email 93
article thumbnail

Using Cohort Analysis for Conversion Optimization

ConversionXL

Customers that converted in the last year that had a sales cycle of less than x weeks. You design an A/B test where the A group sees a red button and the B group sees a blue one. In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand. Acquisition Efficiency.