ReadWriteStart

NOVEMBER 30, 2021

Before you can develop a marketing strategy, you need to know who you’re marketing to. At this point, you probably have a solid understanding of your target audience and who you want to do business with, but what about the rest of your team? Design Your Brand Logo. From there, you must: Pick your Focus and Personality.

Developer 78

Developer Marketing Social Media Startup 78

Startup Professionals Musings

OCTOBER 7, 2020

For technical designers building innovative features, how to use them is obvious, and it’s very hard to see things as a first-time not-so-technical customer. The solution is to actively engage people outside your perspective to design usability in from the beginning. All customer interfaces must be designed by Marketing.

Kentucky 354

Kentucky Startup China Global 354

View from Seed

NOVEMBER 6, 2014

That lets you learn the flaws in your design much earlier. Does that inform everything from the start, or does it come in after you’ve identified a problem to solve with a product you’ll build? The main driver for that is the degree to which it will impact how the rest of your software is written. ” decision.

Technology 334

Technology Ruby Startup Engineer 334

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. To establish why your brand is better than the rest, champion your voice of customer.

Product 102

Product Marketing Social Media Channel 102

Hearpreneur

JANUARY 28, 2022

We want our clients to feel like out of all the shopping they have done online they finally reached the top of their journey in securing the right product for their families. We always strive to be a cut above the rest in our industry and want to consistently uphold and earn our name. All boxes checked the rest is history.

Naming 161

Naming Entrepreneur Jordan Merger 161

Startup Lessons Learned

APRIL 25, 2011

SLLCONF featured incredible entrepreneurs on stage to put those ideas to rest (watch, for example: Aardvark , Grockit , Dropbox , PBworks ). It may be hard to remember that there was a time when people in the agile software development community thought Lean Startup was incompatible with agile practices.

San Francisco 146

San Francisco Silicon Valley Lean Agile 146

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy.

Software Review 115

Software Review Design Agile Analytics 115

Both Sides of the Table

NOVEMBER 1, 2009

We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. They communicated this to product management who looked at all of the internal requirements we had generated (e.g.

Customer 280

Customer Technical Review Software Review Mexico 280

ConversionXL

NOVEMBER 19, 2019

We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. Instead, we saved most of that money for product development. So how could we get the rest to upgrade?

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

A Smart Bear: Startups and Marketing for Geeks

APRIL 5, 2010

Still, every article I read turns the creative process of business and product design into Vulcanian objectivity. It's just a thin strip no wider than a scrollbar; in fact some products put the boogers on top of the scrollbar. Tags: Essays design fun metrics persona philosophy productivity.

Software Review 226

Software Review Metrics Lean Algorithm 226

Startup Lessons Learned

SEPTEMBER 27, 2010

One of the sayings I hear from talented managers in product development is, “good enough never is.&# And, most importantly, it helps team members develop the courage to stand up for these values in stressful situations. And the rest is history: Google Maps was a huge success. Ship it.&# And it’s really hard.

San Francisco 167

San Francisco Lean Continuous Deployment Software Review 167

View from Seed

MARCH 24, 2021

” Below are our favorite pieces from the past few years, divided in to a few key categories: fundraising, company building, product development, industry trends, and the life of a VC. For the rest of the partnership, their focus would be to quickly form an opinion about the team and probing on the areas of their hesitation.”

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

Steve Blank

SEPTEMBER 7, 2009

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Theme: Digg 3 Column by WP Designer. Why is it only alarming now? Blog at WordPress.com.

Customer Development 233

Customer Development Developer Customer Silicon Valley 233

Version One Ventures

NOVEMBER 22, 2016

Josh was previously the principal designer at Twitter. Abstract is building a common infrastructure to support the modern design workflow. If you’re a digital designer, you’ve probably run into some or all of these challenges: Your assets are disorganized and scattered across several places. Inconsistencies creep into the work.

Design 60

Design Cofounder IP Vertical 60

Startup Lessons Learned

MARCH 25, 2010

(for Harvard Business Review) Over at Harvard Business Review, Ive been building up a series designed to introduce the Lean Startup methodology to a business-focused audience. This is the first post that moves into making specific process recommendations for product development. This is the speed-up-or-slow-down moment.

Software Review 141

Software Review San Francisco Lean Continuous Deployment 141

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy.

Software Review 102

Software Review Design Agile Analytics 102

ConversionXL

OCTOBER 7, 2021

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. If not, brand equity is your strongest asset.

Product 142

Product Marketing Software Review Social Media 142

YoungUpstarts

FEBRUARY 7, 2018

They live their purposes inside out, and everything else falls into place, always returning to the purpose that made them visionaries to guide the brand and its product development when things get difficult, markets change, or downfalls occur. Cut Your Workweek to a 50-Hour Max to Activate Remote Modes of Thought.

Operations 113

Operations Sales Restful Green 113

Steve Blank

NOVEMBER 11, 2014

In the 20 th century corporate skunk works were used to develop disruptive innovation separate from the rest of the company. ——– In the 20 th century companies could be leaders in a market for decades by just focusing on their core product(s). But to survive companies need innovation by design.

Channel 295

Channel Customer Development Distribution Restful 295

Startup Lessons Learned

OCTOBER 5, 2008

I met one recently that is working on a really innovative product, and the stories I heard from their development team made me want to cringe. The product manager was clearly struggling to get results from the rest of the team. Lets start with what the product manager does. First, he writes it nice and clear.

San Francisco 158

San Francisco Management Software Review Product 158

ConversionXL

NOVEMBER 19, 2019

We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. Instead, we saved most of that money for product development. So how could we get the rest to upgrade?

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

Steve Blank

JULY 30, 2009

We talked about some simple design rules and I remember him thanking me for coming, saying we were the only chip company who cared enough to call on him (little did he know.) Long gone from Zilog I saw the picture of the original Macintosh design team. Its Woz-inspired creativity set the tone for the rest of the project.&#

Silicon Valley 144

Silicon Valley RSS California Customer Development 144

Steve Blank

JANUARY 6, 2014

In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products. Agile is a tremendous advance in reducing time, money and wasted product development effort – and in having products better match customer needs.

Continuous Deployment 332

Continuous Deployment Customer Agile Cloud 332

SVPG

MARCH 5, 2011

By whatever title, I am referring here to your most senior product role in your company or business unit. Organizationally, this role typically manages the product owners/product managers and the user experience designers, and generally reports to the CEO. They respect and value their designers and engineers.

Product 82

Product CTO Hire Hiring Leadership 82

Steve Blank

JULY 29, 2013

Its goal is to take the original idea and search for a repeatable and scalable business model - first by finding product/market fit, then by testing all the parts of the business model (pricing, channel, acquisition/activation, partners, costs, etc.). They deal with the daily crisis of product development and acquiring early customers.

Cofounder 335

Cofounder Advisory Board Customer Development Leadership 335

Steve Blank

MARCH 3, 2015

The disadvantage is that its methodology was based on the old waterfall model of product development and not the agile and lean methods that startups use today. It taught lean theory ( business model design , customer development and agile engineering) and practice. Seeing Is Believing.

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

Up and Running

JUNE 14, 2017

Some believe in the all-in approach to product development: build an advanced app. What happened to the rest? It’s hard to imagine product functionality. Almost on a weekly basis, I meet new aspiring entrepreneurs looking to execute on their ideas. Guess what? Only three of them ended up buying the premium version.

Technical Review 96

Technical Review Distribution Redemption Demand 96

Hearpreneur

FEBRUARY 14, 2018

Currently, I am simultaneously growing my venture, Smarthome NX while also designing a management course in sales and marketing for UpGrad. I am currently looking for other types of businesses like this for the rest of the year too. Very little work due to it being drop shipping. Thanks to Jeff Moriarty, Dog Christmas Stockings ! #14-

Entrepreneur 92

Entrepreneur Technical Review SEO New York City 92

YoungUpstarts

JULY 23, 2017

You may need a graphic designer who can create something that catches your audience’s eye during a marketing campaign or a writer who can write something compelling. They’re odd beings that require just as much product timing luck as they do actual hard work. A small, tight-knit group of people who work well together.

Lean 193

Lean Startup Salary Programming 193

Startup Lessons Learned

JUNE 2, 2010

One such technique is called Five Whys, which has its origins in the Toyota Production System, and posits that behind every supposedly technical problem is actually a human problem. Read the rest of The Five Whys for Start-Ups. Read the rest of The Five Whys for Start-Ups. Applied to a start-up, heres how it works.

Technical Review 132

Technical Review San Francisco Lean Continuous Deployment 132

abovethecrowd.com

OCTOBER 1, 2013

No other metric so holistically captures as many critical aspects of a web site – user design, usability, performance, convenience, ad effectiveness, net promoter score, customer satisfaction – all in a single measurement. If a site is designed to respond to my particular needs, I will obviously be more inclined to transact there.

Metrics 93

Metrics Conversion Internet Acquisition 93

Startup Lessons Learned

OCTOBER 6, 2008

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. Thats what business is designed to do.

San Francisco 128

San Francisco Lean Continuous Deployment Agile 128

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 25, 2010

I felt a bit stagnant with what I was doing, so I decided that it was time to release a new product. This decision was made after listening to a podcast about product development and realizing that I really didn’t have a product. Would I be wasting my time developing a product that no one would use?

Product 78

Product Affiliate Advertising Technical Review 78

Startup Lessons Learned

JANUARY 14, 2015

Instead of taking one big swing with the launch of a new product—devoting months to the design of one technical feature or spending years in stealth mode developing a product without evidence that customers want it—it is an iterative approach to learn who the customer actually is, and what’s honestly required to delight them.

Stealth 60

Stealth Engineer Leadership Design 60

YoungUpstarts

JULY 7, 2017

Well designed consumer research will highlight the most valuable customers, and what is motivating them to buy, which is the necessary insight managers need to keep the best products on the shelves and eliminate the rest. As Hershey’s CEO J. Jason Green is the CEO of The Cambridge Group.

Green 133

Green Demand Dividend Metrics 133

Startup Lessons Learned

JULY 5, 2010

You can easily take from it whatever makes sense for your business, and leave the rest. While the customer development framework of Four Steps is universally relevant, The Entrepreneur’s Guide updates its practices for modern startups. You can easily take from it whatever makes sense for your business, and leave the rest.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Startup Lessons Learned

AUGUST 1, 2009

Apple has a track record of creating lots of interesting enabling infrastructure, like Quicktime and Bonjour, which sometimes become key to their products and othertimes not. My guess is they have lots of people constantly working on interesting new tools for their designers to play with. And that's fine. Great post Eric.

San Francisco 166

San Francisco Lean Continuous Deployment DC 166