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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

Best Shopping Cart Design. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. What was even worse: the designers of the site had no clue there was even a problem. Try demo here.

eCommerce 133
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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. How to Design Your “Add to Cart” Function and Shopping Cart Page. Control: It’s easy to make changes, like updating the quantity or removing products. Think about it. of the traffic proceeded to buy.

eCommerce 115
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The unimportance of product names

37signals.com

This is Signal vs. Noise , a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. Apr 27 2010.

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6 Essential Principles Of Designing a High Converting Site Search Experience

ConversionXL

If we can assume that a searcher’s goal is to find the product that’s right for them, there are some essential principles that go into designing a search experience that will get them to the exact product they’re looking for with as little hassle as possible. Button design.

Search 107
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Nuts & Bolts of Intellectual Property for New Startups

Gust

Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.

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The 5 Biggest Turn-Offs On A Company Website

YoungUpstarts

Even the most beautifully designed website in the world will fall short if it is unclear what the company does. The internet is growing increasingly visual, and while photos and videos are certainly an important part of web design, they can’t come at the expense of clarity. Labeling and clear messaging.

Mobile 100
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. It can also guide on-page content choices, content strategy, or web design. Map content to the buyer journey.

Search 126