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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

Government Regulations I turned to the class and said, “The rest of you can keep building your company and shipping your product because you don’t need to worry about government regulations. So the first heuristic is: do not assume the startup rules are the same for all vertical markets.

Vertical 159
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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). We hired a PhD in computational fluid dynamics from Duke who had worked on helicopter design. Theme: Digg 3 Column by WP Designer.

Engineer 224
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First Impressions Matter: Why Great Visual Design Is Essential

ConversionXL

Shows you how to create a visual design to improve first impressions. Users form design opinions in 17 ms. In fact, according to their study, some opinions develop within 17 ms, though the effect was less pronounced on some design factors. Diverting from those is a risk, no matter how imaginative or striking the design.

Design 132
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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

It’s in your best interest to make sure that every logo design choice is intentional and communicates the message you want to convey. Thoughtless design choices lead to misleading or confusing logos. The Psychology of Fonts in Logo Design. The Psychology of Shapes in Logo Design. The Psychology of Lines in Logo Design.

Design 85
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SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

They had this great architecture, and Apple had figured out to get movies into their own computers for a demo, but for the rest of us there was no physical device that allowed an average consumer to plug a video camera or VCR into and get video into a Mac. But the rest of the management team really skeptical. Little did we know.

Video 190
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Am I a Founder? The Adventure of a Lifetime. « Steve Blank

Steve Blank

The rest is worth reading as well. Theme: Digg 3 Column by WP Designer. But make sure it fits who you are. a comment » Yet another brilliant post from Steve Blank, this time about what it takes to found, co-found, or work in a startup at various stages of [.] If you have, I’d be very interested in your take on it.

Cofounder 230
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He's Only in Field Service

Steve Blank

We talked about some simple design rules and I remember him thanking me for coming, saying we were the only chip company who cared enough to call on him (little did he know.) Long gone from Zilog I saw the picture of the original Macintosh design team. I thought nothing about the meeting until years later.