YoungUpstarts

NOVEMBER 29, 2017

You’ve validated your market and designed a minimally viable prototype. If you have a white paper or customer testimonial, feature it. Invest an hour a week looking at competitors’ web sites or viewing web designers’ portfolios. by Kristy Campbell, Chief Operating Officer at Rev1 Ventures. Plan to iterate. Just be clear.

Elevator Pitch 100

Elevator Pitch Web Portfolio B2B 100

ConversionXL

NOVEMBER 10, 2020

Please fill out this form to download our white paper so that you understand the value of solving this problem.”. Awareness would then grow as they perused our landing pages, read our blog posts, and filled out a form to download an in-depth white paper. What’s the right way to play on a playground?

Agile 139

Agile Social Media Audience Software Review 139

Agile VC

OCTOBER 23, 2012

Typically it’s when Cambridge Associates releases their benchmark data on the VC asset class ( here’s a 2010 example article from TechCrunch ) or an organization like the Kauffman Foundation publishes a white paper ( a 2012 example article from Business Insider here ). What about fund of funds (FoF), you ask?

LP 176

LP Accredited Investor Carried Interest Distribution 176

YoungUpstarts

JULY 1, 2015

White papers – five to seven page papers that educate marketplace on trends and challenges. This can be anything from requests for demos, downloading of white papers, meeting requests and so on. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

AUGUST 23, 2017

Rather, we build models hoping to reflect reality with a certain degree of accuracy, but with the tradeoff that they’re usable and help us make customer-focused product, design, UX, and marketing decisions. Depending on the expert you’re following and the product you’re mapping, the design will be different.

Customer 130

Customer Channel Design Retention 130

ConversionXL

NOVEMBER 4, 2011

You can download a white paper on the structured approach advocated by RedEye and Econsultancy (who conducted the conversion study mentioned above). After conducting tests, implement successful design and content changes. I suggest you download the white paper and read the whole thing. Invesp Conversion Framework.

Conversion 109

Conversion Framework Technical Review Sales 109

Steve Blank

APRIL 9, 2009

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. Theme: Digg 3 Column by WP Designer. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), Blog at WordPress.com.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

YoungUpstarts

MARCH 23, 2018

The UK government earlier unveiled a highly anticipated industrial strategy designed to tackle Britain’s productivity woes and championing sectors such as Construction, Manufacturing, Automotive and Life sciences. Business groups in the UK gave a widely positive reception to the Government’s new industrial strategy white paper.

Government 113

Government Forecast Restful Finance 113

Duct Tape Marketing

MAY 3, 2013

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? Think again. Don’t do it!

Australia 78

Australia Small Business New York Design 78

ConversionXL

SEPTEMBER 4, 2014

Tag managers are tools designed to accomplish two main things: Minimize code deployed on websites and in apps. They say they’re a UX and Design company and it shows! They have a number of case studies and white papers , with one client citing a 49% improvement in page load speed through checkout. What is a Tag Manager?

Management 106

Management Software Review eCommerce Analytics 106

ConversionXL

NOVEMBER 3, 2020

Couple that with an average of 22% of visitors actually making it to the bottom of the page (ClickTale) , I want to increase my odds of optimizing the page for “scanners” while building a solid foundation for adding images, video & design to draw the visitor to your call to action. ” He’s right.

Technical Review 117

Technical Review Software Review Conversion Sales 117

ConversionXL

JUNE 16, 2022

Design your playbooks so they’re easy to skim, and at all costs, avoid density in the writing and formatting. Focus on design and copy rules. Skim-reading is an incredibly efficient way to absorb relevant information. Don’t get bogged down in the details of how to create each asset here. Approved sizes and placements. Color palette.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

OCTOBER 7, 2013

Couple that with an average of 22% of visitors actually making it to the bottom of the page (ClickTale) , I want to increase my odds of optimizing the page for “scanners” while building a solid foundation for adding images, video & design to draw the visitor to your call to action. ” He’s right.

Technical Review 113

Technical Review Software Review Conversion Sales 113

Duct Tape Marketing

MAY 25, 2017

These include fast-loading pages, high-quality design, clean coding, no broken links, no duplicate content, and regular site updates. Rather than burn yourself out trying to produce a blog post every day, a white paper every two weeks, and a press release every month, go with a pace and an amount of content that works best for you.

SEO 70

SEO Small Business Metadata Software Review 70

Duct Tape Marketing

FEBRUARY 18, 2020

It’s worth investing in the creative—smart copy, bright visuals, great design and layout. It shouldn’t be the white paper or Ebook that’s available for download on your website. Don’t leave your sales team to write and design their own brochures. So make sure they look nice!

Sales 100

Sales Vesting Technical Review Channel 100

OnlyOnce

APRIL 26, 2011

We had a few key objectives when designing the process: • We wanted to fail fast – We had a lot of new product ideas that seemed like good ones. Create sales collateral, white papers, lead generation programs, case studies and PR plan. Stage 4: Full Development and Launch. Key Elements. Create support tools required.

HTML 74

HTML Development Team Review Business Model Technical Review 74

ConversionXL

OCTOBER 30, 2021

This means creating content that separates you from the competition, such as: Reviews and testimonials Narrative case studies for different customer demographics Product or customer-experience focused webinars White papers and industry reports. Using personalization to your advantage. Conversion.

Customer 140

Customer Marketing Social Media CPA 140

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want.

Metrics 55

Metrics Design Entrepreneur Startup 55

YoungUpstarts

MARCH 27, 2020

And marketers can attest that custom-designed visual content performs better: 40.2% Visual eBooks & White Papers. That’s why all ebooks and white papers today should be visually driven. That’s why all ebooks and white papers today should be visually driven. Visual Annual & Financial Reports.

Marketing 232

Marketing Social Media Public Relations Widget 232

Both Sides of the Table

JUNE 13, 2013

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. This is a very important to do when you first start a company. So there you have it.

Sales 393

Sales Startup Framework Search 393

Startup Professionals Musings

DECEMBER 8, 2013

You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. A badge is a simple graphic designed for fun, to show support, or promote certain standards online. Traditional publishing out, self-publishing in with eBooks. Keep them engaged with eNewsletters.

Widget 286

Widget Marketing Curation Audio 286

Board Effect

APRIL 11, 2023

Board portals are designed to facilitate secure communication and engagement among board members, executives and others involved in the healthcare governance process. They suggest that board members should push their organizations to establish effectiveness and efficiency measures, and using governance technology is a key enabler for that.

Technical Review 52

Technical Review Government Technology Software Review 52

ConversionXL

JULY 25, 2017

The Mobile Website Design Problem (B2B Saas Edition). The issue with mobile website design is twofold: 1. According to a comScore white paper , all internet traffic growth came from mobile last year. 5 Mobile Website Design Tactics for B2B SaaS. This post will explain why (and what to do about it).

B2B 92

B2B Mobile Analytics Deal Flow 92

Duct Tape Marketing

DECEMBER 4, 2018

The tool is designed to make it easier for both your sales and marketing teams to work effectively and drive even more conversions. CRM tools are designed to grow with your business. All customers who purchased a given service in the past year can be sent a free copy of your latest white paper on a related topic.

Seattle 77

Seattle Technical Review Pennsylvania Conversion 77

Board Effect

AUGUST 18, 2023

Download our white paper “Understanding ESG for Nonprofit and Non-Governmental Organizations” to discover the risks and benefits of adopting and ESG strategy, and how to measure the impact of your ESG efforts. BoardEffect is designed with the unique needs of volunteer boards in mind.

Technical Review 52

Technical Review Technology Metrics Software Review 52

Startup Professionals Musings

AUGUST 15, 2011

You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. A badge is a simple graphic designed for fun, to show support, or promote certain standards online. Traditional publishing out, self-publishing in with eBooks. Keep them engaged with eNewsletters.

Widget 256

Widget Marketing Curation Audio 256

ConversionXL

JANUARY 4, 2016

This information could be in the form of a white paper, a personalized calculation, or a personalized infographic based on information they share. So measuring prospect engagement revolves around understanding how well that popup, white paper, calculator, or infographic is doing to get the attention of your visitors.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Austin Startup

FEBRUARY 1, 2018

In an interview with First Round Capital, Dropbox’s Vice President of Product and Design, Todd Jackson, observed : “The PM role needs to be purposely flexible, almost by design. A PM basically sits at the center of UX, technology and business. You may have heard the quote: ‘The PM is the CEO of their product.’

Management 85

Management Product Technical Review Software Review 85

ConversionXL

MAY 27, 2022

Partnerships can be used to create a range of lead magnets , such as: Research reports; Webinars; White papers; Free tools; Podcasts ; Ebooks ; Case studies; How to guides; Events. Mobile-friendly design. To get them right, choose your partners carefully. Optimized CTAs. Some 81% of all emails are read on mobile devices.

Demand 115

Demand Affiliate Audience Leadership 115

Startup Professionals Musings

OCTOBER 27, 2012

You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. A badge is a simple graphic designed for fun, to show support, or promote certain standards online. Traditional publishing out, self-publishing in with eBooks. Keep them engaged with eNewsletters.

Widget 233

Widget Entrepreneur Marketing Curation 233

ConversionXL

JULY 25, 2017

The Mobile Website Design Problem (B2B Saas Edition). The issue with mobile website design is twofold: 1. According to a comScore white paper , all internet traffic growth came from mobile last year. 5 Mobile Website Design Tactics for B2B SaaS. This post will explain why (and what to do about it).

B2B 77

B2B Mobile Analytics Deal Flow 77

Board Effect

MAY 23, 2023

Download our free white paper , where we examine key challenges and issues that arise when considering boardroom technology for healthcare boards, including what criteria to consider when selecting board portal software.

Technical Review 52

Technical Review Community Technology Software Review 52

ConversionXL

MAY 27, 2022

If a marketer can understand the job, design a product and associated experiences in purchase and use to do that job, and deliver it in a way that reinforces its intended use, then when customers find themselves needing to get that job done, they will hire that product.” – Clayton M. How much time does your ideal buyer have?

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

AUGUST 1, 2024

First one is after you design who your audience is, there'll be a little checkbox that LinkedIn auto checks called LinkedIn audience expansion. And we're also finding that documents are working really well and it's not just, I'm going to upload my whole white paper or something like that.

B2B 92

B2B Campaign Audience Advertising 92

Seeing Both Sides

JULY 11, 2013

Leads may be through inbound marketing techniques (such as webinars, blogging, white papers or other forms of content marketing) or outbound marketing techniques ("smile and dial" against a list of prospects). Many companies will design their sales and marketing machine as a blend of each of these approaches.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

MARCH 22, 2013

Google is a strong advocate of responsive design. Mashable named 2013 “The Year of Responsive Design” But is responsive web design actually the answer to boosting mobile conversions? The process of trying to buy something from a desktop design site with a smartphone can be summed up with one word – pain.

Mobile 115

Mobile Conversion Design Dividend 115

YoungUpstarts

FEBRUARY 1, 2020

Trust issues manifest themselves in myriad ways, including customer reviews, clumsy web design, and poor website security. In early 2019, Google issued a white paper which confirmed that E-A-T is a key ranking signal and plays an important role in the ongoing battle against disinformation in search results.

SEO 165

SEO Semantic Search Audience 165